the business and marketing blog

As a writer and content creator, I’m always on the lookout for tools that can help me unleash my creativity and enhance my writing process. That’s why I was excited to discover ChatGPT Online, the ultimate AI writing assistant. I haven’t written much about ChatGPT here on the blog (but I’ve definitely talked about it a lot on the podcast). The reason is that I wanted to learn more about it and figure out ways to use it properly before talking about it here.

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, […]

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and […]

If you’ve listened to the very first episode of this podcast, you’ll know that I recommend four marketing methods for introverts – blogging, Pinterest, social media content and the subject of today’s episode – email marketing. I’ve always been a big advocate for building and connecting with your email list and I think it’s definitely […]

I’m not ashamed to admit that I’ve been struggling a bit recently with coming up with ideas for solo podcast episodes (suggestions are gratefully welcomed!), but when the idea for today’s episode came to me, I knew I’d landed on a great one! A huge part of my business and the way I like to […]

If you listened to my episode at the start of the year, “Season 3 of the Podcast and My 2023 Updates”, you’ll know that I’ve been writing a book! As my podcast is one of my favorite parts of my business, I thought it would be a perfect opportunity to allow you a sneak peek […]

I thought I would share the 11 entrepreneurs I’m loving right now. These are the people whose emails I always open and are the first people I think of when it comes to certain aspects of a business.

This episode has been inspired by a consistent theme throughout the years, that even though I’ve had success, I still find sales hard and selling does not come naturally to me. I’m sure so many of you out there can relate and so I wanted to share some thoughts I had recently around why we […]

I’ve hosted several virtual summits at this point, including the Freelance Revenue Boost virtual summit and the annual Introvertpreneur virtual summit. One thing is for sure, creating and hosting a virtual summit is a huge project but so much fun! If you are thinking about hosting a virtual summit of your own, then keep reading; this blog post is just for you.

If there’s anything I can guarantee my audience hates, it’s pushy, icky, sleazy sales tactics. Thankfully, more and more people seem to be abandoning these techniques and moving towards a much more ethical way of marketing and carrying out sales calls. Additionally, gone is the idea of just “deciding to be more extroverted” – there […]