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Hi, I'm Tara! I'm a multi-passionate business and marketing coach.
Do you feel like marketing yourself is one of the hardest parts about being an entrepreneur? A common concern introverts have is that they feel they are too shy, quiet or reserved to make sales. However, there is an easy way to make sales feel easier and that’s by using a human-first approach. Putting it simply, you’ll be focusing on using one of your introvert superpowers – listening – to make a greater connection with your potential clients. There’s been a marketing shift over the last few years, and people can tell when you feel uncomfortable cold pitching or don’t truly believe in the product or service you’re selling.
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To chat more about human-first marketing, our guest is The Modern Marketing Mentor, Katrina Aronson. She’s an accredited Neuro-marketer through University of Pennsylvania, and specializes in bringing proven human-first marketing that will outlast every trend. She’s worked with leading organizations such as Morgan Stanley, but her heart is in small business. Her marketing expertise has helped over 125 small business entrepreneurs thus far, and she’s on a mission to help 10,000 women to create the wealth they desire by 2026. She believes that when women are empowered, the world is a better place.
She is the host of the podcast, Through The Marketing Lens, is a proud working mama, and is a self-proclaimed french fry addict.
In this episode, Katrina and I dive into:
Why mindset is the most important part of marketing
Creating momentum when you feel like business is slow
The secret sauce to making sales feel easier
The recent shift to human-focused marketing
…and much more
A Breakdown of This Episode
[01:50] How Katrina got started in business
[04:47] Why mindset is the most important part of marketing
[09:04] How to trick your brain into being less nervous on sales calls
[11:47] Creating momentum when you feel like business is slow
[16:22] Why it’s so important to believe in the product or service you are selling
[17:43] Advice for introverts who struggle with sales
[23:40] The secret sauce to making sales feel easier
[27:26] Taking someone else’s marketing techniques and making them work for you
[33:35] Going back to your marketing foundations
[39:30] The recent shift to human-focused marketing
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!