A Heart-Centered Approach to Marketing with Jade Francesca

Too many of us have experience either purchasing from or working with a business that is built on shady tactics, fake countdown timers and unethical marketing. We all know how it can make you feel uncomfortable, uneasy and a little bit icky! What should you do then, if intentionally or not, you’ve picked up some of these tactics? There are so many different ways to market your business and such a wide variety of platforms and channels to do it in, that there will definitely be at least a few that you feel confident and comfortable selling on. Your marketing should feel good, and today’s guest is all about aligned, ethical marketing.

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Joining us today is Jade Francesca, the Founder of Strategize with Creativity, a business focused on Aligned Marketing. With her heart-centered approach, she helps passionate entrepreneurs market their businesses authentically and with integrity. Jade’s mission is to help entrepreneurs trade their marketing overwhelm for happiness, fun, and alignment. She understands the challenges of feeling discouraged, sales-y, and uncomfortable with traditional marketing tactics and believes that feeling aligned and connected to your marketing, offers, and messaging is crucial to having a successful and fulfilling business.

In this episode, Jade and I dive into:

  • The difference between aligned, authentic marketing and unethical, shady tactics
  • How to make the shift towards marketing in an integrity-led way
  • Making sure that your marketing is sustainable for you
  • Social media platforms (including Threads!) and how the strategies you should use there differ
  • …and much more

A Breakdown of This Episode

[01:28] Why aligned, authentic, integrity-led marketing is so important

[06:33] Fake scarcity and unethical tactics

[11:34] How to start marketing your services in a more aligned way

[15:11] Finding sustainability in your marketing

[23:57] Using strategy in social media platforms

[36:54] One-on-one connections

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

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 Resources Mentioned in the Show

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