the business and marketing blog

Want to learn how to attract customers without feeling salesy or pushy? When I started my first business (a handmade jewelry line in 2007) I struggled to figure out how to market it. I tried all the traditional approaches, but most of them felt inauthentic and draining.

Struggling with email list growth? You’re not alone. Many entrepreneurs hit a plateau, and it can feel incredibly frustrating when your efforts aren’t paying off. A stagnant email list not only limits your reach but also slows your business’s potential for growth.

If you’re an introverted entrepreneur, chances are you’ve felt the pressure to “put yourself out there” in ways that just don’t feel right. I know that feeling all too well. And learning how to put yourself out there as an introvert can be hard.

Being seen as an expert in your industry doesn’t have to feel overwhelming or impossible, especially for introverted entrepreneurs. A solid thought leadership strategy allows you to share your expertise in authentic, low-pressure ways. Thought leadership marketing focuses on building trust and recognition by sharing valuable, insightful content — all without relying on social media overload.

Understanding your audience is the foundation of small business success. Audience research isn’t just a fancy marketing term… it’s a powerful way to make smarter decisions, connect with potential customers, and ultimately drive growth.

Quiz lead magnets aren’t just a fun way to engage an audience — they’re also one of the smartest tools for growing your email list and driving conversions.

If you’ve ever wondered how some businesses consistently show up on the first page of search results, you’re not alone. The secret often lies in understanding the keywords their competitors are using. By analyzing these keywords, entrepreneurs like service providers, coaches, and course creators can uncover opportunities to boost organic traffic and improve their SEO strategies.

I’ve spent years helping business owners break free from the constant content grind. Here’s what I know for sure: sustainable content isn’t about chasing trends. It’s about creating valuable resources your audience needs – today, tomorrow, and next year.

Getting featured as a podcast guest is one of the smartest ways to grow your reach without relying on social media. It’s a low-pressure method that lets you share your expertise while connecting with audiences who genuinely care about what you have to offer.

Here’s what I discovered: being a multi passionate entrepreneur isn’t your weakness – it’s your superpower.