the business and marketing blog

Starting over from scratch can feel overwhelming… but it can also be freeing. After nearly 18 years in business, I’ve learned what works, what doesn’t, and what I’d never do again. In this episode of the Introvertpreneur Podcast, I’m answering a question I’ve been asked often lately: What would I do differently if I had […]

I love automation. In fact, my business runs on it — saving me time, energy, and unnecessary stress. But there’s one marketing task I refuse to automate, outsource, or set on autopilot… and it might surprise you. In this episode, I’m sharing the personal (and strategic) reason why I always handle this task myself, even […]

After three years away from social media, my marketing routine looks a lot different than most entrepreneurs… and I wouldn’t change a thing. In this episode, I’m giving you a behind-the-scenes look at what my current weekly marketing schedule actually involves, how I’ve simplified it, and why it’s more effective (and way more fun) than […]

In this post, I’m sharing how marketing without social media has not only worked for me, but has become the most aligned, sustainable way I’ve ever grown my business.

In this post, I’m pulling back the curtain on what’s worked for me as an introverted podcast host, why I’m shifting back toward more solo content, and how I’m finding a balance that keeps my podcast both sustainable and fulfilling.

Most entrepreneurs think collaborations happen in the DMs or through constant social media networking. But here’s the truth: I haven’t been active on Instagram or any major social media platform since June 2022, and collaborations still bring in some of my biggest client projects and email list growth. In this episode, I’m pulling back the […]

In this post, I’m sharing the behind-the-scenes of how I streamlined my podcast workflow, the tools I now swear by (including the AI editor that saves my sanity), and why this shift has made content creation actually enjoyable again.

Welcome back to the Introvertpreneur podcast! I’m Tara Reid, and after what feels like ages of having “bring the podcast back” on my to-do list, it’s finally happening. But this isn’t just a simple podcast relaunch: it’s a new chapter with a fresh approach. For a long time, I felt like I had to make […]

I use AI almost every day in my business. It helps with tasks, saves time, and gives my ideas room to bloom. Still, I know nothing can replace the power of lived experience, especially when it comes to true human creativity.

In this post, I want to share the reality of running a business when your energy is unpredictable, what I had to shift in my own plans, and how you can create space for your business to keep moving even when you can’t.