the business and marketing blog

Do you ever feel awkward in social situations… like you’re the only one who doesn’t know what to say? You’re not alone. In this episode of the Introvertpreneur Podcast, I’m joined by Caroline Smith, founder of The Introverted Misfit. She’s on a mission to help shy, awkward introverts become socially confident without pretending to be […]

If you’ve ever been told to “just pick one niche” and felt like that advice crushed your creativity… you’re not alone. As a multipassionate entrepreneur, the idea of niching your entire business can feel limiting and lead to constant pivots. In this episode, I’m sharing a different approach: niching your offers, not your whole business. […]

In this post, I’m breaking down what organic search marketing really is, why it’s so aligned for introverts and low-energy business owners, and how you can start building a strategy that works in the background (even while you’re off sipping coffee with your pups).

Running a business as an introvert often means navigating advice that feels too loud, too fast, and too overwhelming. In this episode of the Introvertpreneur Podcast, I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and long-time advocate for humane business practices. Together, we dive into what it really takes to […]

In this post, I’m celebrating a few of those amazing members and their free resources. Not only will you find incredible value in their freebies, but you’ll also get a peek into how powerful email repurposing can be when you follow your energy and keep things simple.

Starting over from scratch can feel overwhelming… but it can also be freeing. After nearly 18 years in business, I’ve learned what works, what doesn’t, and what I’d never do again. In this episode of the Introvertpreneur Podcast, I’m answering a question I’ve been asked often lately: What would I do differently if I had […]

I love automation. In fact, my business runs on it — saving me time, energy, and unnecessary stress. But there’s one marketing task I refuse to automate, outsource, or set on autopilot… and it might surprise you. In this episode, I’m sharing the personal (and strategic) reason why I always handle this task myself, even […]

After three years away from social media, my marketing routine looks a lot different than most entrepreneurs… and I wouldn’t change a thing. In this episode, I’m giving you a behind-the-scenes look at what my current weekly marketing schedule actually involves, how I’ve simplified it, and why it’s more effective (and way more fun) than […]

In this post, I’m sharing how marketing without social media has not only worked for me, but has become the most aligned, sustainable way I’ve ever grown my business.

In this post, I’m pulling back the curtain on what’s worked for me as an introverted podcast host, why I’m shifting back toward more solo content, and how I’m finding a balance that keeps my podcast both sustainable and fulfilling.