One common complaint I hear from introverts when they are told to share more of themselves or their stories online is that they feel like their lives are too boring and no one will be interested in what they have to say. This couldn’t be further from the truth! In this episode, you’ll hear me tell a snippet of a story about spaghetti sauce, and my guest shares about the smart refrigerator her husband wanted. Neither of these stories are particularly personal or deep. What they have in common though, and what interests people, is that they are funny and relatable. In today’s episode, you’ll learn about why it’s so important to hook people in with stories to allow your business to grow with ease.
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My guest today is Jennifer DeWitt, a website copywriter and storytelling expert. She supports female founders around the globe to craft value-centric, story-driven content. As a former librarian, Jennifer believes in the power of words, research, and storytelling. Now, she’s on a mission to help more business owners expand their impact by harnessing these tools. She’s here to help you sell without ever sounding sales-y. When Jennifer isn’t working, you’ll find her hanging out with family, sipping coffee, or with her nose buried in a book.
In this episode, Jennifer and I dive into:
- What to do if you feel afraid of sharing your stories or feel like you don’t have anything to share
- Whether pain point marketing is still the route you should go down when talking to your audience
- Why it’s so important to build connections and strong relationships with other business owners
- How to get your website to do more of the work for you
- …and much more
A Breakdown of This Episode
[01:36] How Jennifer went from school librarian to copywriter in the online space
[04:38] Advice for introverts who are afraid to share their stories
[11:25] Privacy and sharing other peoples’ stories
[13:24] Should your messaging focus on pain points?
[20:48] Building lasting relationships
[23:32] A hundred storytelling prompts
[28:11] Making your website convert sales for you
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- Check Out Jennifer’s Website
- Follow Jennifer on Instagram
- Download Jennifer’s Freebie, 100 Storytelling Prompts
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