Service Providers: Stop Undercharging and Overdelivering with Shannon Mattern

Us service providers are really special people – we love to make our clients happy and feel that they got great value for their money – however, we often do that to our detriment, working way too many hours, at times we don’t want to, losing our weekends and the freedom that we so desperately wanted when we started our businesses. My guest today calls this the “employee mindset” and it’s incredibly common that our people pleasing nature in our corporate roles can inadvertently follow us into our businesses.

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Chatting through why service providers should stop undercharging and overdelivering with me today is Shannon Mattern. She is a business coach for web designers via the Web Designer Academy and host of the Profitable Web Designer Podcast. She’s all about helping ambitious women web designers create freedom, flexibility, financial independence and fulfillment.

If the situation mentioned above sounds all too familiar to you, and your response is to “niche down”, “find better clients” or “improve your marketing strategy”, you really need to tune in to today’s episode!

In this episode, Shannon and I dive into:

  • The employee mindset and why it follows us into business
  • How to start to raise your prices to prevent burnout
  • Maintaining boundaries with your clients
  • Finding your web designer archetype (and why you don’t have to be a web designer to have one!)
  • …and much more

A Breakdown of This Episode

[02:18] Shannon’s business journey: from corporate to being her own boss 

[05:44] How Shannon fixed her business flaws and recouped time and money

[06:58] Transitioning from employee to entrepreneur 

[15:45] Pricing and client boundaries

[29:03] Mindset shifts: finding the sweet spot for both you and your clients

[33:14] About the web designer archetypes

[41:29] Our introvert needs and experiences

[45:19] About the “Web Designer Academy”

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

 Resources Mentioned in the Show

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