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As a small business owner, you need to be utilizing Pinterest. It’s not just for those with a blog, although that certainly helps. In this post, I will be discussing my 5 top tips to increase your Pinterest views and website traffic.
Pinterest is not a social media platform, it is actually a search engine. What this also means is that your Pins can gain traffic for a much longer period. The active period for a Facebook post is 3 hours, and the active period for a Pinterest pin is 3 months! Why wouldn’t you want to capitalize on that for your small business?
You can pin your products, your email newsletter sign up, your services, your Facebook group, your Instagram account. You can pin and promote anything you want that links back to your business! A blog is great for having fresh content to pin but it is not absolutely necessary when it comes to Pinterest success.
As Pinterest is a search engine, SEO is very important for success. You can optimize your profile, your board names, your pin descriptions. You need to think about what searches your target audience will be using when trying to find your pin. This is where understanding your target market comes into play!
Don’t just pin your product description as the pin description, spice it up a bit and sprinkle keywords throughout.
As an example of optimizing your profile, my name on Pinterest is not just “Tara – The Introvert Coach” it is “Tara | Social Media and Small Business Tips & Virtual Assistant” so people looking for social media or small business tips can find me more easily.
Not only should your board titles and descriptions be optimized, but they need to speak to your target audience and interest them. Do you sell handmade baby clothing to moms? What else would those moms be interested in? Think like them. In that example, you might have boards for things like “Motherhood Quotes”, “Pregnancy Advice and Info”, “Parenting Tips”, “Craft Ideas for Kids”.
Beautiful pin images are important. You want to create engaging pins that are visually pleasing so more people will want to share them to their account, and you’ll get more people clicking through on the pin to see your product, website, etc.
If you are an Etsy seller, don’t just pin your product photos directly from Etsy or your website, spice it up a bit by adding your logo, some text, and/or a call to action.
If you struggle with pin design, check out Entrepreneur Templates for thousands of Canva templates!
I can’t recommend using Tailwind for Pinterest enough! Not only does it save so much time in terms of pinning and scheduling, but it has so much more than that. What are the benefits of using Tailwind?
Tailwind Communities – Somewhat similar to group boards but even better is the Tailwind Communities feature. You join Communities that fit with your niche, add your pins to the Community, share other’s content from the Community and increase your following that way. It’s a win-win! You get your content shared and you find awesome content from other’s to share, too.
Smart Loops – If you have an amazing pin that you want to add to several boards, you don’t want to be posting it to every board all at once, you want to space it out so you aren’t spammy. Plus, when it comes to group boards, smart loops will automatically repin the same pin to group boards at the schedule timeline you choose. It saves so much time, and there is no need to keep track of what you have pinned to what board, and when. Smart Loops does it for you!
When to Post – Tailwind helps you create a schedule for pinning at the best times when you’ve received the most activity on your account.
Pinterest group boards are still a thing and can help your pins get seen by a much wider audience, especially if you are just starting out with a new Pinterest account. You want to join group boards that are active, speak to your target audience, and fit your type of pins. Finding the right group boards for your audience can take a bit of time and research, but once you find ones that work, it can make a huge difference in your Pinterest growth!
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