Being Unapologetically Salesy with Sandra van der Lee

When you think of the word “sales”, what else comes up? “Icky”, “sleazy” or “pushy”, perhaps? If you find yourself cringing when you think of selling, it really doesn’t have to (and shouldn’t!) be that way. We’re all running businesses, and sales are an essential part of that – we need to make money! Looking at sales from another angle is key to shifting your mindset in the right direction towards getting comfortable with selling. Our guest today has the perfect “salesy” mindset and is really someone who embodies everything good about sales and proves that selling doesn’t have to feel horrible. 

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Joining us for today’s episode is Sandra van der Lee, owner of 2 online businesses, rehabilitated digital nomad, unapologetically salesy and your ride-or-die business bestie. She’s the person to message when you are ready to own your expertise and start selling it.

In this episode, Sandra and I dive into:

  • The mindset you need to have to make sales easier
  • The truth of why you can’t talk about your offers too much to your audience
  • The concept of doing “less but better”
  • Intentional sales and selling as an introvert
  • …and much more

A Breakdown of This Episode

[01:31] Becoming a digital nomad with two businesses

[02:46] Getting the right sales mindset

[08:41] Why you can never sell too much

[13:42] Writing sales copy that actually converts

[17:26] Being unapologetically yourself to make sales

[22:03] Less but better in all aspects of life

[25:13] Working with an instructional designer to create your course

[29:18] The Salesy AF challenge

[32:45] Selling intentionally

[38:58] Your best friend for making sales as an introvert

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

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Resources Mentioned in the Show

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