Email funnels can sound pretty scary or technical, but they’re actually quite a simple concept – a series of emails that someone on your list gets over a period of time. The aim of these emails is to nurture and sell for you, without you having to show up all the time! That’s why I love email funnels and why I think they’re amazing for introverts, especially if you’re ready to get off the Instagram hamster wheel. If you don’t even know where to begin, though, with building your email list and getting your sequences set up, today’s episode is going to be a great listen for you!
Allison Hardy is an Email Funnel Strategist who helps coaches and experts enroll more clients into their course or membership, on autopilot. She is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.’s most influential professionals under 40 by Washington Life Magazine. Allison and her husband Teer, and two kids, nine year old Camden and five year old Nora, live right outside of Washington, D.C., in Arlington, Virginia.
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In this episode, Allison and I dive into:
- Instant gratification vs building longevity into your business
- The ins and outs of email funnels
- Common mistakes people make when creating email funnels
- How to get started with Instagram and Facebook ads
- …and much more
A Breakdown of This Episode
[01:04] Overworked personal trainer to full time email funnel strategist
[07:27] Building for the future in your business and not chasing instant gratification
[10:09] What does “funnel” even mean?
[11:54] The biggest mistakes with funnels
[13:50] Using video as an introvert
[18:30] Using ads to grow your email list
[24:54] Resources for building your email funnels
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- Allison’s $80,000 Email Template Freebie
- Follow Allison on Instagram
Tara Reid is a business and marketing strategist for introverted and multipassionate entrepreneurs. She has been an online entrepreneur since 2007 and left social media completely in 2022, growing her business instead through SEO, blogging, email marketing, Pinterest, evergreen funnels, and collaboration. She helps coaches, course creators, and service providers grow sustainable income without performing for an algorithm.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.