the business and marketing blog

The idea for this episode came to me when I realized that I’ve talked a lot about your “introverted superpowers” – but never really spoken about how to uncover what they are and how to use them in your business! As an example, I used to think that because I’m a quieter person, I couldn’t […]

One of my favorite things to read from other business owners are breakdowns of what all their monthly expenses are. We all know that it costs money to run a business, and some tools are definitely worth paying a bit more for! Over the years, I’ve tweaked my tech stack until it’s become pretty much […]

Too many of us have experience either purchasing from or working with a business that is built on shady tactics, fake countdown timers and unethical marketing. We all know how it can make you feel uncomfortable, uneasy and a little bit icky! What should you do then, if intentionally or not, you’ve picked up some […]

If you think back to the days of high school when you were trying to find yourself and figure out your self-expression, it makes sense that this experience would also transfer over into the business world, too! In essence, this is what personal branding is all about. It can be really scary to put yourself […]

Warning: This episode covers the loss of both of my parents in 2012. If you don’t want to hear about this or think it would upset you, please do skip this episode!  If you remember a few weeks back, I read chapter 1 of my book on the podcast. Today I’m back with episode 6 […]

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, […]

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and […]

If you’ve listened to the very first episode of this podcast, you’ll know that I recommend four marketing methods for introverts – blogging, Pinterest, social media content and the subject of today’s episode – email marketing. I’ve always been a big advocate for building and connecting with your email list and I think it’s definitely […]

I’m not ashamed to admit that I’ve been struggling a bit recently with coming up with ideas for solo podcast episodes (suggestions are gratefully welcomed!), but when the idea for today’s episode came to me, I knew I’d landed on a great one! A huge part of my business and the way I like to […]

If you listened to my episode at the start of the year, “Season 3 of the Podcast and My 2023 Updates”, you’ll know that I’ve been writing a book! As my podcast is one of my favorite parts of my business, I thought it would be a perfect opportunity to allow you a sneak peek […]