the business and marketing blog

The term “upsells” is one of those that you often hear thrown around, but you might not be sure what it actually means. You might be asking yourself “what is an upsell, and is it different to a bump offer?” “What sort of offer makes a good upsell?”. On the other hand, you might be […]

We’re back with another coffee chat episode, and today’s is jam-packed with a lot of different topics, so you’ll be sure to find something that interests you! We start off with why we’re loving our coffee chats and the reason it’s so important to have a business bestie to vent to, bounce ideas off of […]

If you’ve been around a while, you might know that ClickUp is my go-to favorite tool to use in my business as it helps to keep me organized – it’s a bit of a life saver, as I’m very forgetful and have ADHD, so I need my platforms to help me keep track of things! […]

One of my favorite parts of my business over the last 3 years has been my Introvertpreneur Club, which I launched with the dream of it becoming a go-to community for other introverted entrepreneurs, a place to get support, strategies and introvert friendly ways to grow and scale your business. It definitely became that, and […]

One of the easiest ways to grow your business is to get in front of new audiences through networking with other entrepreneurs, but that can often feel easier said than done as an introvert! There are two amazing strategies that make collaboration a breeze: bundles and summits! These methods not only allow you to connect […]

Email funnels can sound pretty scary or technical, but they’re actually quite a simple concept – a series of emails that someone on your list gets over a period of time. The aim of these emails is to nurture and sell for you, without you having to show up all the time! That’s why I […]

If you want to get off the social media rollercoaster as an entrepreneur, one of the best ways to do that is through building up your email list. However, it can be hard to know where to even start, as there are so many different ways you can grow the number of subscribers you have […]

If you’re the sort of person who finds organization boring, hold on! Today’s episode will be a real treat for you. It’s so much easier to think of organizing your files, emails, or any other item on your computer from the point of view of making things better and easier for a “future you”. But, […]

One of those topics that I love to offer tips on is procrastination – mostly because I was a serial offender! I know that a lot of people with ADHD feel exactly the same way, and I do still struggle from time to time. But recently, I’ve figured out a way to make a shift […]

When you think of the word “sales”, what else comes up? “Icky”, “sleazy” or “pushy”, perhaps? If you find yourself cringing when you think of selling, it really doesn’t have to (and shouldn’t!) be that way. We’re all running businesses, and sales are an essential part of that – we need to make money! Looking […]