Building a Successful Membership as an Introvert with Lisa Princic

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, not least whether your audience are going to be engaged enough, whether it’s sustainable for you and whether you even actually want to run a membership! It’s important not to just throw together a quick offer and start selling it. In today’s episode, our guest is guiding us through all the vital questions you need to ask yourself before creating your offer, and how you ought to be running it throughout.

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Today’s podcast guest is Lisa Princic, the owner of Scaling Deep. Over the last 14 years, she has helped 1000’s of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coaches niche experts become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. 

In this episode, Lisa and I dive into:

  • Why a membership can really complement your business or even become your whole business
  • The important things to think of before creating your membership
  • Why it’s vital your membership is sustainable
  • Micro memberships and $9 offers and why they might not be the best move for your business
  • …and much more

A Breakdown of This Episode

[01:59] Why memberships are a great offer choice

[06:31] What you should consider before creating a membership

[08:11] Creating the right membership offer for your audience

[12:47] Having sustainability when running your membership

[17:11] The low-down on micro memberships & $9 offers

[30:10] A video training on growing a successful membership

[32:09] Getting clear on who your membership is for

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

 Resources Mentioned in the Show

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