So many of us struggle with writing copy about ourselves – even copywriters, sometimes! As soon as we open up a blank Google Doc and turn the lens on ourselves, that blinking cursor intimidates us. However, writing copy doesn’t need to be a difficult task and there are a few great ways to make it easier, including asking “why?” more and considering the 3-D method – which covers your desire, direction and details of your messaging strategy.
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In today’s episode, we’re joined by Angelica Ross, a copywriter for creative entrepreneurs and coaches. She is the founder of Angelica Ross Copywriting and Untitled Self-Discovery and Journaling Cards. Angelica specializes in writing website copy that helps bold, brazen, change-making entrepreneurs tell their story and write content that’s true and powerful.
Through writing for and coaching countless clients, she’s seen firsthand how sharing the right word at the right time can make a true connection with your audience.
When she’s not wrangling words for clients, Angelica can be found with her nose in a book, counting her endless supply of Post Its, and indulging her dog in belly rubs. She believes in the power of a new notebook, the healing properties of cinnamon rolls, and that she’s four people according to the serving size of most recipes.
In this episode, Angelica and I dive into:
- Using your copy to do the work for you
- Comparing website copy to email or social media copy
- The easiest way to improve your copy
- The most common mistakes people make in copywriting
- …and much more
A Breakdown of This Episode
[01:47] Taking a passion for writing from a desk job to a copywriting business
[04:46] Getting your copy to do the heavy lifting for you
[06:43] Hiring a copywriter to capture your voice
[11:12] The 3-D Communication Method
[13:57] Should website copy be different from email and social media copy?
[18:45] The biggest mistakes in copywriting
[22:20] The simplest method to improving your copy
[23:45] Taking a step back and meeting with your clients where they’re at
[28:05] Finding someone to check over your copy
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
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