Hosting a Successful and Profitable Virtual Summit with Krista Miller

There’s a good chance you found me online via a summit – whether it was one I hosted, such as the Introvertpreneur Summit, or one that I participated in as a speaker. I absolutely love summits and they have hands down been the one thing that grew my business the fastest! They are also amazing for networking, growing your email list, getting a cash injection into your business and so much more. However, it’s obvious when you attend a summit that they are a lot of work, which can make it completely daunting if you decide you want to host one for the first time! That’s why it’s so important to have a strategy and build up a repeatable process to create a profitable summit that’s worth your time – enter today’s podcast guest, Krista Miller, and her business “Summit in a Box”. I couldn’t have hosted any of my summits without her and so I’m very excited to chat all things summits with her on the podcast today.

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Krista Miller is the strategic mind behind Summit in a Box®. She helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. 

In this episode, Krista and I dive into:

  • Summits right now and whether there’s space in the market for yours
  • How introverts can host a summit that suits them
  • Coming up with a niched-down topic for your summit to ensure it sells
  • Why hosting summits are one of the best ways you can grow your business
  • …and much more

A Breakdown of This Episode

[01:21] How Krista got started in virtual summits

[05:53] Are there too many summits right now?

[09:43] Whether to include live components or not

[12:08] Refining your summit topic and messaging

[17:39] Summit mindset and working out if it’s right for your audience (or you!)

[19:53] Why is hosting a summit worth the effort?

[22:02] The Start Your Summit That Sells Challenge

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

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 Resources Mentioned in the Show

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