There’s a good chance you found me online via a summit – whether it was one I hosted, such as the Introvertpreneur Summit, or one that I participated in as a speaker. I absolutely love summits and they have hands down been the one thing that grew my business the fastest! They are also amazing for networking, growing your email list, getting a cash injection into your business and so much more. However, it’s obvious when you attend a summit that they are a lot of work, which can make it completely daunting if you decide you want to host one for the first time! That’s why it’s so important to have a strategy and build up a repeatable process to create a profitable summit that’s worth your time – enter today’s podcast guest, Krista Miller, and her business “Summit in a Box”. I couldn’t have hosted any of my summits without her and so I’m very excited to chat all things summits with her on the podcast today.
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Krista Miller is the strategic mind behind Summit in a Box®. She helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.
In this episode, Krista and I dive into:
- Summits right now and whether there’s space in the market for yours
- How introverts can host a summit that suits them
- Coming up with a niched-down topic for your summit to ensure it sells
- Why hosting summits are one of the best ways you can grow your business
- …and much more
A Breakdown of This Episode
[01:21] How Krista got started in virtual summits
[05:53] Are there too many summits right now?
[09:43] Whether to include live components or not
[12:08] Refining your summit topic and messaging
[17:39] Summit mindset and working out if it’s right for your audience (or you!)
[19:53] Why is hosting a summit worth the effort?
[22:02] The Start Your Summit That Sells Challenge
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- Check Out the Summit in a Box Website
- Krista’s Summit to Sales Training Series
- Follow Krista on Instagram
- Listen to “The Summit Host Hangout” Podcast
- Join the “Start Your Summit that Sells” Challenge
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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