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When it comes to being a virtual assistant or freelancer who provides services to business owners, crafting the perfect cold pitch email can be a bit overwhelming. Nobody wants to come across as spammy or too salesy, especially if you are an introvert like I am.
Cold pitching was something that gave me the cold sweats at first. Hitting the send button on the first few emails was challenging, but it has been such a rewarding process.
Sending an unsolicited email to a small business owner offering your services just feels wrong, doesn’t it? However, it can be the absolute best way to find clients that you would love to work with and be a fit for you and your business.
Change your mindset when it comes to crafting the perfect pitch email. Don’t go into it thinking, “how can I convince this person to hire me?”. Instead, think, “what value can I provide this business owner?”
Whether you are a coach, virtual assistant, website designer, or social media manager, cold pitching can be an excellent way to gain clients!
Make it about THEM, not YOU.
Essentially, a cold pitch email is sending an unsolicited email to a business owner in the hopes of providing your services and working with them. Whether you are a coach, freelance writer, graphic designer or virtual assistant, sending cold pitch emails can be a really great way to gain new clients!
When looking for businesses to pitch your services to consider the following points:
I have had a good conversion rate of finding new clients through cold pitching. As an introvert, that’s a really amazing thing, and my only regret is not pushing myself to send these emails sooner!
Here are a few tips for crafting a cold pitch that will get read and lead to more replies:
Here is an example email pitch putting all of these tips to use (using a fake business as an example). For the example, I am offering social media management services to a company that makes handmade dog collars:
I recently came across your Instagram profile and discovered your business, Woof Handmade Collars. I have two dogs, a poodle, and an Irish wolfhound, and I love the bright fabric patterns you choose to use in your collars!
My name is Tara, and I have been a social media manager for the past 2 years. I love working with small business owners, especially ones that make pet-related products. I couldn’t help but notice that you haven’t posted to Instagram in 2 weeks and haven’t been utilizing Instagram stories. Consistency is vital when it comes to growing your brand on Instagram, and I would love to help you out with that! I’m currently working on Meow Cat Toys social media and have been able to increase their engagement rate from 2% to 10%. I would love to be able to do the same for you!
I have a few different social media packages that I offer to fit my client’s needs. I’d love to chat with you more about how I can help grow your social media engagement, sales, and brand awareness. Let me know if you’d like to book a quick discovery call to chat and see if we would be a good fit to work together!
Thank you so much for your time, and let me know if you have any questions.
When it comes to cold pitching your services, no matter what your services are, don’t think of it as actually pitching your services. Think of it as pitching your expertise to help the client. Make it personal. Make them understand how working with you will benefit THEM, and you’ll have a much better success rate at gaining new clients through cold pitch emails.
What are your thoughts on cold pitching? Have you had good results sending out cold pitch emails for your services? Share your thoughts in the comments!
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