Sign up for my free 5-day email challenge designed to help you increase your income.
Helping small business owners, virtual assistants, and creative entrepreneurs grow their business.
Here we are, firmly into 2020, and you might find you are still struggling to find your target audience. Now, this is something that is ever-evolving as you move through the stages of your business – however, it isn’t something you cannot just leave to chance.
By finding your target audience – even if you have to pause and adjust from time to time – is one of the main keys to seeking success in your business. Much like “niche marketing” you need to sit down and identify who and how you want to speak to your audience and in what fashion.
So to start, you need to sit down and figure out what your business brings to the table that others need to buy (part of why you went into the business). By making sure you have you are overall product/service platform 100% dialed in, it will help you create the calls to action to entice your ideal clients to your business.
By taking your product or service down to the basics, it helps you create a clear/uncluttered view of those you are trying to work with.
Now I don’t mean an alter ego that you identify with – I actually mean, taking your product or service and breaking down to the age groups, locations, position in life types of data so that you can start isolating the ideal groups who might seek you out. You could maybe give each group a “Name” so that you become more familiar with who you want to work with.
This list could go on forever, but there are a few gems that will help keep your outreach going, and also keep you top of mind with your current audience:
Now, these aren’t the end-all suggestions, there are many different blog opportunities to read, podcasts to listen to and experts you can learn from out there that are more involved in the idea of target audiences and how to use them. We just wanted to get a few thoughts in your mind when you look at how you want to not only launch your business but also to keep it growing in the future!
What other tips/tricks or suggestions do you have when it comes to seeking your ideal target audience and how you retain them? We would love to hear your thoughts!
The training vault contains on-demand access to several trainings and presentations around growing your business and creating additional revenue streams.
Want to learn the 4 marketing methods that work best for most introverts + how to use them effectively to grow your business? This free webinar covers it all.