How to Use LinkedIn for Lead Generation with Nickia Walker

If you’ve ever received a cold DM on Instagram or Facebook, you’ll probably have felt a little uncomfortable about it. But did you know that on LinkedIn, cold DMs are welcomed, and even often get great responses? That’s why it might be time for you to start incorporating LinkedIn into your marketing strategy. You’ll find that the techniques frowned upon elsewhere are greatly encouraged on LinkedIn which could explode your business success! However, when moving across to LinkedIn from other platforms, it can feel a little strange approaching people to sell your offers without making a friendly connection with them first, and that’s why today’s podcast guest will help you to feel comfortable generating leads from LinkedIn.

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Our guest today is Nickia Walker, the owner of The Connectors Club. She created a proven strategy that combines attraction marketing with outreach on LinkedIn that helps businesses book calls without lifting a finger while staying through to their own brand. If you’re ready for business conversations to feel easier, dive into today’s episode!

In this episode, Nickia and I dive into:

  • Cold DMing and the reception it gets on LinkedIn
  • The difference between inbound and outbound marketing
  • How to get started with marketing your business on LinkedIn
  • The way in which LinkedIn differs to other social media platforms
  • …and much more

A Breakdown of This Episode

[01:07] From e-commerce to LinkedIn lead generation

[03:22] Is it okay to cold DM?

[07:05] Inbound vs outbound marketing

[11:19] Where to start if you’re new to LinkedIn

[23:48] Working with a lead gen specialist

[26:54] Comparing LinkedIn to other platforms

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

 Resources Mentioned in the Show

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