Improving Your Customer Journey and Creating Better Buyer Experiences with Stacy Coyle

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and informative customer journey is going to ensure that the students going through your course or program are ready to shout about you from the rooftops as they felt so looked after and valued (even if a lot of the communication they received was automated – let’s work smarter, not harder!). Improving this process will encourage your customers to become repeat buyers, making sales easier and allowing you to truly be seen as an amazing business owner who respects their buyers’ at the most important point – after the sale.

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Going over all things customer journey and buyer experience is Stacy Coyle, the Irish accented Customer Journey Strategist behind Workplace Lemonade. Using her Sorbet-Parfait Method, she helps digital business owners give their customer journey the magical glow-up that has ideal clients thinking, “omg, they get me!”. And yes, that includes enchanting buyer experiences too.

In this episode, Stacy and I dive into:

  • What is the customers’ experience and why it is the most important part of the whole buying process
  • How you can always be improving on your buyers’ experience
  • An easy way to get a fresh set of eyes on your courses and programs
  • The importance of checking over your customer journey even if you have a team handling it for you
  • …and much more

A Breakdown of This Episode

[02:01] Why the customer journey matters

[05:41] If you’re feeling embarrassed about your customers’ experience, here’s what to do

[11:21] Should your buyer experience be better for a more high-ticket offer?

[18:38] A quick, easy way to improve your customer experience

[20:44] Improving your customer journey with a specialist

[25:00] Why it’s important to go through your buyer experience even if you have a team handling it for you

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

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 Resources Mentioned in the Show

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