Increase Your Conversions By Using Ethical Marketing with Melissa Esmeralda

We’ve all experienced a sales page that made us feel uncomfortable, or read some copy that explained to us why we’re failing as a business owner, in an attempt to make us feel bad enough to get us to purchase something! This is the exact reason that ethical marketing has developed – making your potential clients feel inspired to buy from you from a positive place rather than a negative one. I’m glad to see that ethical marketing is becoming much more popular, but if you’ve still got a few marketing tactics that make you feel bad, you’ll want to listen to today’s episode!

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Joining me for this episode is Melissa Esmeralda, who is a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience.

In this episode, Melissa and I dive into:

  • Examples of ethical marketing
  • Why bro-marketing tactics are turning people off
  • How to use what your clients say about you to get great copy
  • Why you should write your subject lines last
  • …and much more

A Breakdown of This Episode

[01:20] Melissa’s quarter life crisis that led to copywriting

[06:25] What ethical marketing is and why it’s the best way to market

[13:15] The best copy comes from you!

[13:45] Talking with your clients about how you’ve made them feel

[15:53] Why Melissa thinks marketing is like dating

[18:25] Sleazy marketing tactics and how they turn people off

[21:41] Improving your subject lines

[23:16] Working with a copywriter as an introvert

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

 Resources Mentioned in the Show

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