If you knew there was one thing missing from your website that could make selling your services so much easier, you’d jump at the chance to include it. That one thing is testimonials from your past clients! Almost all of us check reviews before we buy something and the online service provider world is no different – your own testimonials give your potential clients peace of mind that investing in you is the right choice. There are other ways you can use your website to make sales for you, and one technique is to make sure it’s as personality-infused as possible! However, if you’re reading this now and thinking “but I’m boring!”, then this episode is one you really need to listen to.
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Today we are joined by Erin Ollila – conversion copywriter, copy coach, wing woman, word slinger. No matter what you call her, she believes in the power of words and how a message can inform—and even transform—its intended audience.
When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers’ concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.
In this episode, Erin and I dive into:
- Marketing methods for introverts
- Using testimonials to make future sales easier
- The power of turning your testimonials into case studies
- Why self acceptance as an introvert can boost your business
- …and much more
A Breakdown of This Episode
[02:20] How Erin got started in the copywriting industry
[04:57] A more comfortable marketing method for introverts
[06:43] How introverts can use testimonials to make sales easier
[10:54] Amplifying your testimonials by turning them into case studies
[15:04] Letting your personality shine through your website copy
[23:20] How self acceptance as an introvert can lead to momentum
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
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Resources Mentioned in the Show
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