If hearing the word “sales” makes your skin crawl while you picture a swarm of employees in a store gathering around you, you’re not alone! We often build up sales in our head to be something horrible, gross and sleazy. However, you have to learn how to sell in order to run a business – and thankfully, today’s podcast guest is here to put an end to these stereotypes and show you that sales can be easy, comfortable and you can actually feel like you’re good at it, if you just slightly shift your mindset on what selling actually is.
Joining us on the podcast today is L’areal Lipkins, who is a top B2B sales expert, author of What Top-Performing Salespeople Do Different, and CEO of Lipkins Consulting Group. Since 2009, L’areal has helped over 10,000 salespeople at companies like Sprint, Lennox, Oracle, Aflac, Wells Fargo, and Indeed close more sales.
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L’areal has been featured on Yahoo, Thrive Global, and Fast Company. L’areal has a Bachelor’s degree in Marketing from the University of North Texas and an MBA from the University of Texas at Dallas. When she’s not on stage or working with clients, she spends time with her husband and two boys in Houston.
This conversation is really one you won’t want to miss, as it has the potential to change your outlook on discovery calls, as soon as your very next one! Dive in today to learn these easy mindset shifts you can start working on now.
In this episode, L’areal and I dive into:
- Looking at sales as a value exchange instead of as something icky
- Why introverts make better sales people than extroverts (yes, really!)
- A mindset shift to feel more confident on discovery calls
- The sales process and meeting different people where they’re at
- …and much more
A Breakdown of This Episode
[01:34] The most unlikely sales expert!
[05:10] What actually is “selling”?
[08:55] Traits introverts have that make selling easier
[11:31] Tips to feel more confident on discovery calls
[17:05] Converting your audience wherever they are in the sales process
[26:06] Learning lessons and taking feedback
[26:06] L’areal’s book, What Top Performing Sales People Do Different
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- Get L’areal’s Free Discovery Call Playbook
- Check Out L’areal’s Website
- Follow L’areal on Instagram
- Connect with L’areal on LinkedIn
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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