The 7 Best Investments I Made In My Business This Year

If you’ve ever wondered whether a new tool, course, or event is actually worth it, you’re not alone. I’m super intentional with where I invest in my business now — especially as an introvert who avoids hustle culture and shiny-object syndrome.

So today I’m pulling back the curtain and sharing the best 7 investments I made this year — the ones that genuinely supported my growth, creativity, and visibility (without burning me out).

My Top Picks from the Past 12 Months

1. Strategic Snapshot Base from Dama Jue

This Airtable base has become a cornerstone of how I plan, prioritize, and stay focused. It helped me simplify all the moving parts of my business into one aligned dashboard — think goals, revenue, offers, and visibility all in one place.

As someone who easily gets stuck in the “too many tabs open” trap, this was a huge win. It feels so good to check in with my strategy and know exactly where my time and energy is best spent.

2. Traffic Tracer Base from Dama Jue

If you love data but hate spreadsheets — this one’s for you. I started using the Traffic Tracer to track what content was actually bringing in new subscribers and sales… and wow, was it eye-opening.

Now I can clearly see which blog posts, pins, and pages are doing the heavy lifting — and what needs to be refreshed or repurposed. It’s helped me plan future content with so much more confidence.

3. Ticket to Females on Fire 2025

This is my big “leave the house” moment for the year 😂 — and I couldn’t be more excited. I’ll be attending the Females on Fire Conference in person this July, and I chose it specifically because the energy feels welcoming, aligned, and not overly loud or salesy.

I’ve followed Hayley Luckadoo for years, and this event just felt like the right fit. Plus, it’s always fun to meet fellow business friends in real life and soak in some inspiration away from the screen.

4. Magai for AI Brand Photos

You know I’m not one for traditional brand photo shoots — and Magai has been a total game-changer. I’ve been using it to generate AI photos that actually look like me, and it’s made creating visuals for my sales pages and offers so much easier.

If you’re curious how it works or want to create your own, I put together a training that walks through my process: AI Brand Shoot Training

5. ATOMICON 2025 Virtual Ticket

I love learning from big-picture thinkers — but I don’t always love the high-energy, rah-rah vibe that comes with a lot of online business conferences. ATOMICON is different. It’s actionable, strategic, and perfect to attend virtually (in comfy clothes, of course).

While I wish I could attend the live event, I’m so happy they offer a virtual option!

I always walk away with new ideas I can actually implement without needing to overhaul my entire business.

6. RightBlogger

This tool is such a hidden gem. I use it weekly to research keywords, write headlines, and plan out content. It’s fast, intuitive, and super aligned with the way I approach SEO and evergreen content.

RightBlogger has helped me stay consistent with my blog and visibility, without spending hours staring at a blank page.

7. Teachery Lifetime Deal

I’ve tested so many course platforms over the years, and Teachery just feels like home. It’s simple, flexible, and doesn’t nickel-and-dime you for every new feature.

The lifetime deal was a no-brainer for me, and now I’ve moved most of my programs over there (including The Introvertpreneur Club and several evergreen courses). It’s clean, supportive, and perfect for introverted course creators.

What I’ve learned from these investments

None of these tools or events were about “blowing up my business overnight.” They were about supporting the kind of business I want to run — one that’s strategic, aligned, and manageable as a quiet, solo entrepreneur.

If you’re looking for ways to grow your business without burning out or chasing every new trend, I hope this list sparked a few ideas.

Have you made any amazing business investments this year? I’d love to hear about it!

Here’s to more sustainable growth, smarter investments, and business that actually feels good!