Ethical & Trauma-Informed Marketing Plus LinkedIn Tips with Haley Johnson

If there’s anything I can guarantee my audience hates, it’s pushy, icky, sleazy sales tactics. Thankfully, more and more people seem to be abandoning these techniques and moving towards a much more ethical way of marketing and carrying out sales calls. Additionally, gone is the idea of just “deciding to be more extroverted” – there are so many more ways of marketing yourself now, that you can definitely find some that feel good for you! Today’s guest will be focusing on networking and LinkedIn tips for introverts, and also covering how to infuse your marketing and copywriting with more ethical, trauma-informed, feel good strategies.

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Joining us on the podcast today is Haley Johnson, a trauma-informed marketing strategist and copywriter based out of Philadelphia PA and, before you ask where to get the best cheesesteak – she’s allergic, so let’s move on. After receiving her MS in strategic marketing and advertising from Temple University and accidentally becoming a LinkedIn expert while growing her marketing agency, Haley burned it all down to focus on her favorite thing: Helping values-driven service providers create marketing strategies that feel good and support as well as they sell. When she’s not working 1:1 with clients you can find Haley interviewing guests for her podcast, Messy in the Middle, reading pretty much any thriller novel you put in front of her, or ranting about her hatred of the term “funnel” – because feel-good marketing is about so much more than Know/Like/Trust.

In this episode, Haley and I dive into:

  • Selling in a way that feels good for introverts
  • Sales tactics that you shouldn’t be using
  • Making your marketing and copy more ethical and trauma-informed
  • Getting started with building your network on LinkedIn
  • …and much more

A Breakdown of This Episode

[01:45] An accidental business owner, LinkedIn expert & trauma-informed marketing strategist

[04:01] Authentic sales for introverts

[06:45] The worst sales tactics in the online space

[15:28] Top tips for ethical & trauma-informed marketing & copy

[32:40] How can introverts get started on LinkedIn?

[40:07] Using your network as a marketing tool

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

 Resources Mentioned in the Show

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