Unapologetic Wealth, Sales, and Making More Money with Natalie Bullen

A part of business that we all often struggle with is raising our prices – what if our clients get scared off? Do I need to create a whole new offer? Is my current audience even right for a higher-ticket offer? There’s a lot of mindset issues that can go hand in hand with these questions, but as today’s guest explains – detaching your self-worth from your business is absolutely vital for growth. It’s fascinating to hear the behind-the-scenes of what can happen both if you do and don’t increase your prices, from someone who’s worked with hundreds of clients on their sales and pricing.

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Our guest today is Natalie Bullen – she’s a sales coach, messaging strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales.  She is on a mission to create more impact-driven, well-capitalized businesses, one client at a time. 

So, if you’ve been telling yourself you’re too scared to charge more, or that you might alienate your current client base … this episode is for you!

In this episode, Natalie and I dive into:

  • Why charging enough is important for your business to keep running
  • How to charge more when you’re worried you’ll scare off your clients
  • Setting the baseline of what you need from your potential and current clients
  • Separating yourself and your self-worth from your business and what you charge people
  • …and much more

A Breakdown of This Episode

[01:19] How Natalie became a sales and pricing expert

[08:57] Finding a balance between increasing your pricing and remaining accessible

[14:01] Detachments to make in order to increase your prices

[18:33] Determining what you require of your clients

[30:59] How to make more money when your low-ticket offers aren’t selling at volume

[42:43] What might happen if you are afraid to raise your prices

[51:03] If you are scared of alienating your clients and customers

[57:50] Being consistent with your content

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

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 Resources Mentioned in the Show

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