What Does Content Consistency Actually Mean? with Britney Gardner
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Hi, I'm Tara! I'm a multi-passionate business and marketing coach.
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“Make sure you’re consistent with your content” is a phrase that never helped anybody! What does it really mean? And why is that the key to content success? I think a lot of people hear “consistent” and they think “release something every day at all costs”, which really isn’t the correct thing to do to grow your business and audience. My guest on the podcast today created her business around how much time she had, and therefore her level of consistency is based on what she knows she can fit in, without fail. I’m picking her brains on how you too can work out your consistency level and be life-first entrepreneurs!
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Joining me on the podcast today is Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the Uncommon Content framework. Britney helps established solo-ish business owners craft evergreen content that nurtures an always-ready pipeline with measurable, effective content plans.
Today’s episode is a great one with some moments that you’ll definitely be nodding along to – so tune in today to start working out how you can be consistent with your content in a way that makes you feel good!
In this episode, Britney and I dive into:
Why the most important thing in content creation is finding the type that feels the best to you
How to create a content plan that matches your lifestyle and the time you have to show up
Learning to love unsubscribes from your emails when your audience “excuse themselves” and “leave the room”
Discovering your level of consistency and what that means for you
…and much more
A Breakdown of This Episode
[01:34] How Britney got started in content by helping people figure out how to use their brand photos
[02:19] Finding the type of content that you enjoy making
[07:51] Creating a content plan that aligns with how you want to show up and speak to your audience
[14:53] Using content to filter your audience and get them to “leave the room”
[23:28] Working with Britney on your content sprints
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
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