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Hi, I'm Tara! I'm a multi-passionate business and marketing coach.
If you’re anything like me, your energy isn’t something you can always predict. Some days you wake up ready to tackle your to-do list, create, connect, and coach. Other days… even the thought of showing up on a Zoom call feels overwhelming. And for introverted or highly sensitive entrepreneurs, these fluctuations aren’t a rare occurrence; they’re just part of how we operate.
For years, I tried to create offers the “normal” way — packed with live calls, real-time Q&As, and group coaching sessions scheduled weeks in advance. On paper, it looked like I was overdelivering. In reality, it was draining the life out of me. I found myself dreading client calls, resenting my calendar, and secretly wishing I could just hide away for a while. That’s not a great feeling… and it’s definitely not sustainable.
Eventually, I gave myself permission to design my business differently.
Now, my offers work with my energy instead of against it. I’ve built in flexibility so I can shift things if I’m having a low-energy day. I’ve replaced many “must-show-up-live” elements with asynchronous support that still delivers massive value. And I’ve learned that my clients appreciate this approach just as much as I do because it respects both of our time and energy.
In this post, I’ll share how you can create offers that adapt to your natural energy rhythms, so you can continue serving your clients at a high level without pushing yourself into burnout.
Before you can create offers that work with your energy, you have to understand your energy. This means noticing when, how, and why your energy fluctuates — because it’s rarely random.
For many introverted, empathic, or neurodivergent entrepreneurs, energy dips often come after:
The truth is, your capacity isn’t just about how many hours you have in a day. It’s about your mental, emotional, and physical bandwidth. You might have four free hours in your calendar, but still not have the energy to host a high-energy coaching call.
I’ve learned to pay attention to my own patterns. For example, I know that if I’ve had a full day of calls on Monday, Tuesday will likely be a low-energy day for me. I also know that my energy tends to drop toward the end of the month, when I’ve been in deep delivery mode for my clients. Recognizing these patterns allows me to plan my live commitments more strategically or swap them for asynchronous support when needed.
When you start to track your own rhythms, you’ll notice things like:
This awareness is powerful. It’s the first step toward creating offers that support you, instead of locking you into an exhausting schedule you’ll eventually resent.
When you first start building your business, it’s easy to fall into the trap of thinking you have to pack your offers with as much live interaction as possible to make them valuable. That often means multiple weekly Zoom calls, constant check-ins, and a calendar full of client-facing time.
The problem? Those high-energy commitments might sound great in theory, but in practice, they can quickly drain you. As introverts, empaths, or highly sensitive business owners, every live call requires preparation, focus, and recovery time afterward. Stack too many of them back-to-back, and you’re left feeling depleted, even if the work itself is meaningful.
I’ve been there. For a long time, I thought I had to “prove” the value of my programs by being constantly available in real-time. But the more I tried to push through my low-energy days, the more my delivery quality slipped. I wasn’t showing up as my best self.
Here’s the truth: forcing yourself to deliver when you’re running on empty doesn’t serve your clients — and it certainly doesn’t serve you.
Another hidden cost of energy-draining offers is how they limit your flexibility. When every piece of your program is tied to a specific date and time, you have no wiggle room. Life happens. Energy dips happen. And if you can’t adapt, you end up feeling trapped by your own business model.
That’s why I started intentionally building in breathing room for myself. If I need to reschedule a live call inside The Introvertpreneur Club, I do it without guilt. I’d rather shift the timing and show up fully engaged than force myself to show up and deliver a watered-down version of my support.
The good news is, there’s a better way, one that lets you serve deeply while protecting your energy. And it starts with building more flexibility into your offers.
When your energy fluctuates, the best gift you can give yourself (and your clients) is flexibility. It’s the difference between feeling trapped by your business and feeling supported by it.
Inside The Introvertpreneur Club, I host two live calls per month: one live training or workshop, and one live group coaching session. But here’s the key: if I need to reschedule, I will. No guilt. No shame.
This approach allows me to:
When I do reschedule, I communicate clearly, let members know the new date right away, and reassure them that the replay will still be available. Most clients are not only understanding, but they appreciate seeing that I practice the same energy-respecting strategies I encourage them to adopt.
One of the simplest ways to make your offers more flexible is to give clients options for how they engage with you. This way, you’re not relying solely on your “high-energy” days to deliver value.
Some examples:
By offering different ways for clients to get value, you reduce pressure on both yourself and them.
Instead of hiding your flexible delivery model, lean into it. In your marketing, talk about how your programs are designed to adapt to life and energy changes.
Phrases you can use:
By positioning flexibility as a feature, you’ll naturally attract clients who value, and even prefer, this kind of structure.
One of the best ways to protect your energy while still delivering amazing results is to lean on asynchronous support — where you and your clients don’t have to be online at the same time.
This approach removes the constant pressure of “being on” while still giving your clients a high level of personalized attention. I’ve written a full guide on how to work asynchronously that goes deeper into the benefits and options.
Asynchronous delivery gives you:
For introverts and highly sensitive entrepreneurs, this model can be a game-changer. It creates a delivery environment that’s calm, thoughtful, and sustainable.
I’ve built asynchronous support into almost every offer I have.
For example:
This gives my clients flexibility, too — they don’t have to show up at a specific time to get value.
A common misconception is that asynchronous support feels “cold” or “impersonal.” In reality, it can actually feel more personal because you can give thoughtful, in-depth responses tailored to each client.
To keep that human connection:
When done well, asynchronous support can create a sense of deep, consistent care… without draining your energy reserves.
Just because you want to protect your energy doesn’t mean you have to avoid live components altogether. In fact, the right kind of live interaction can actually be energizing. The key is designing those live elements so they feel manageable, intentional, and supportive — both for you and your clients.
Not all live calls are created equal. Some formats naturally require more energy than others.
For example, a high-energy group coaching call with dozens of participants may be more draining than a small, focused workshop.
Ask yourself:
Sometimes, trimming a 90-minute live training down to 45 minutes can make a world of difference. Or you might find that Q&A-style sessions feel lighter than teaching a fully scripted presentation. The goal is to choose formats that align with your energy and serve your clients well.
One of my favorite examples is my Get It Done Weeks. These are intentionally low-pressure live experiences. Instead of requiring people to show up on Zoom for hours, the focus is on:
This creates momentum for participants without draining me or them. It’s a live-ish experience that still gives clients a sense of connection and accountability, but without locking anyone into rigid schedules.
When live calls are part of your offer, make it clear that:
This reduces pressure for your clients and for you. If fewer people show up live, it’s not a sign of low engagement… it’s a sign that your clients are engaging on their own schedule in a way that works for them.
If you find live calls draining, another strategy is to batch them.
For example:
This way, you can protect large blocks of uninterrupted time in your calendar while still delivering value.
By designing your live components this way, you can keep the connection and interaction that many clients value, while still honoring your energy and capacity.
Once you’ve created offers that respect your energy, the next step is making sure your marketing reflects that so you attract clients who appreciate your approach. The way you position your flexibility can be the difference between someone thinking, “Oh, that’s less value” and someone thinking, “Wow, this is exactly what I need.”
If you simply say, “I don’t do many live calls,” people might assume they’re getting less. But if you reframe it as:
… it becomes a selling point, not a drawback.
Your ideal clients will see this as a feature that makes your offer better, not weaker, because it aligns with their own need for flexibility and autonomy.
People connect with your approach when they understand the intention behind it. That means being transparent about:
By sharing the “why,” you show that this isn’t about giving less — it’s about delivering in a way that protects energy while still producing results.
Skepticism melts away when you show real-world results. Highlight:
This proves that your offers work not in spite of their flexibility but because of it.
One of the best ways to market your energy-aligned offers is to make them part of your regular content strategy. You can:
When you talk openly about this approach, you’ll naturally attract clients who value the same things and who see your model as exactly what they’ve been looking for.
Your energy is one of your most valuable resources as a business owner but it’s also one of the easiest to overlook when creating offers. It’s tempting to focus on what “should” be included in your program or what you see others doing, but if your delivery leaves you exhausted and resentful, no amount of client results will make it feel worth it.
I’ve learned this the hard way. Early in my business, I packed my offers with every live element imaginable — weekly coaching calls, constant feedback sessions, spontaneous pop-up trainings. On the surface, it looked like I was providing incredible value. Behind the scenes, I was running on fumes, dreading my calendar, and struggling to show up as the kind of coach and mentor I wanted to be.
When I finally gave myself permission to do things differently and to design my offers around my energy instead of forcing myself into an always-on model, everything changed. I was able to show up for my clients with more focus, more creativity, and more genuine enthusiasm. And they noticed.
The truth is, your clients don’t need you to be available 24/7 or on Zoom every week. They need you to be present, thoughtful, and strategic when you are there. And that’s only possible when you protect your energy.
If you’re reading this and realizing that your current offers are draining you, I encourage you to start small:
Your business will not only become more sustainable, but it will also become more enjoyable. You’ll create space for creativity, for strategic thinking, and for the kind of deep, intentional client work that made you start this business in the first place.
And if you want a supportive space to experiment with energy-aligned offers, come join me inside The Introvertpreneur Club. It’s built with flexibility at its core with resources you can access on your schedule, live calls that truly add value, and a community that understands the quiet power of building a business that works for you.
The key is to communicate quickly and clearly. Let clients know as soon as possible, explain that you want to show up at your best for them, and offer the new date immediately. Providing replays or alternate ways to get value ensures they still feel supported. Most clients will appreciate your honesty and commitment to delivering high-quality support.
Some great options include:
These give clients flexibility while protecting your energy. You can read more in my post on how to work asynchronously.
Focus on the benefits: flexibility, reduced pressure, and the ability to work at your own pace.
Use phrases like “low-pressure, high-impact” or “flexible support that fits your schedule.” Share testimonials or examples of client success to show your approach is intentional and effective.
Absolutely. High-ticket clients value results, not just your time. You can deliver exceptional results through a mix of structured modules, personalized feedback, and tailored resources without requiring constant live access. Many clients actually prefer the flexibility of asynchronous delivery.
Pay attention to how you feel before and after delivering them. If you consistently dread certain parts of your offer or need days to recover afterward, it’s a sign you may need to adjust. Try tracking your energy levels for a few weeks to spot patterns, then adapt your offers to better match your capacity.
Yes, and in many cases, you might grow faster. When you reduce energy-draining delivery, you free up time and mental space for marketing, content creation, and other growth activities. Plus, you’ll be able to show up more fully for the live elements you do keep.
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A business strategist and marketing coach who focuses on helping course creators, coaches, and service providers, build sustainable businesses without social media.