the business and marketing blog

Three years ago, I took a bold step: leaving Instagram. In June 2022, I logged out for the last time — no backup plan, no secret lurking account. At first, the quiet felt strange. Scrolling was gone. My worries about missing opportunities, losing touch, and falling behind were real.

It’s easy to get swept up in the Instagram game — chasing followers, tweaking your grid, and wondering why your reach dropped again. But here’s the truth: if Instagram disappeared tomorrow (or your account got hacked… because, yep, it happens), would you still be able to connect with your audience?

Every month inside The Value Collective, we host a Get It Done Week. It’s a supportive, low-pressure challenge where members choose one priority and actually finish it.

Did you know that businesses using quarterly planning can respond faster to market shifts, customer behavior changes, and internal challenges? 🤔

An email’s subject line isn’t just a headline — it’s the deciding factor for whether your message gets opened or ignored. For entrepreneurs juggling marketing strategies, perfecting this small piece of content can lead to big payoffs in open rates and conversions.

If you’ve ever wondered whether a new tool, course, or event is actually worth it, you’re not alone. I’m super intentional with where I invest in my business now — especially as an introvert who avoids hustle culture and shiny-object syndrome.

I asked participants to share two things: their favorite business book, and a helpful freebie to support fellow entrepreneurs.

As we step into May, I’ve been reflecting a lot on the growth happening behind the scenes — and one thing I’m especially excited about is what’s been happening with my email list. In April alone, I welcomed over 1,000 new subscribers to my community. 💌 And no, it didn’t happen through flashy ads or […]

Standing out in a crowded market can feel overwhelming, especially as an introverted entrepreneur. When everyone seems to be shouting their message louder, you might wonder if there’s even space for you. The truth is, you don’t need to mimic others to stay relevant — you need to know what makes your business unique and […]

You don’t need to be some technical genius to make Showit SEO work for you. Whether you’re just starting out or looking to boost your existing site’s performance, I’m going to walk you through everything.