Adding Human Connection to Your Launches with Sara Vartanian

We often don’t think about how there are different types of launches in business. There are big, extroverted launches or smaller, more introverted launches – which can be just as impactful as the big ones, but perhaps more fun and easier to manage! Another part of the launch is the sales page – we want to make sure that your clients or customers are compelled to purchase from you because of what’s written there – and there could be some really key things missing on there that you might want to start including, in order to ramp up your conversion rate.

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Discussing all things launches with us today is Sara Vartanian, who is a launch strategist and copywriter and host of The Launch Playbook Podcast. She helps business owners use research and data to map their customers’ journey so they can craft a launch experience that makes the people they love serving most feel seen and heard.

In this episode, Sara and I dive into:

  • Why launches “fail” and how to make them more fun
  • What might be missing from your sales pages
  • Finding the people who are ready for your services or products
  • …and much more

A Breakdown of This Episode

[01:52] From teacher to cloth diaper business to copywriter

[07:53] Making launching fun and impactful

[20:17] The top things to include on your sales page

[32:15] Talking directly to the people who are ready for your offer

[36:21] Working with Sara for copywriting services

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

Resources Mentioned in the Show

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