Tara Reid | Marketing and Content Creation

Category: Social Media Tips

5 Best Social Media Platforms for Scheduling and Planning Your Content

5 Best Social Media Platforms for Scheduling and Planning Your Content

I’m about to drop the truth bomb. Are you ready?! Social media is one of the most time-consuming activities we do on a daily basis. I know, no surprise there, but it’s so true! Having a business comes with a long to-do list that you, as a business owner, have to deal with all the time. Having that said, you value your time and want to be intentional about it, so you can use it in the best possible way.  Although, having good marketing and a consistent social media presence requires a lot of time (even though it sometimes might…

Your Ultimate Guide to Creating Instagram Reels

Your Ultimate Guide to Creating Instagram Reels

Instagram has been acting funny lately, have you noticed? Since the REELS feature has been released, Instagram became a place that many people have a love/hate relationship with. The reach and the engagement have been down BUT by knowing that Reels are already becoming huge and the algorithm works in its favor, why not use it to your advantage?  Instagram loves video content, there is a lot of research on that and it’s not a surprise. However, after TikTok became a new big trend, not just for millennials but also for business owners and companies who incorporated it into their…

4 Tips to Keep in Mind with Social Media App TikTok and Is It Right for Your Business

4 Tips to Keep in Mind with Social Media App TikTok and Is It Right for Your Business

How many more new social media apps will be launched this year? The answer is probably a lot, but one of the trendiest and most downloaded apps as of now has definitely been TikTok. Combination of Instagram stories, Snapchat, Vine, and Music.ly is taking the world by storm and if you haven’t joined the app yet, you are missing out big time! With over 800 million(!) monthly active users, it attracted not just millennials and generation Z, which was the primary audience at the start, but users of all ages and celebrities. It’s fun, it’s authentic, and anyone’s video can…

5 Best FREE Apps to Use for Instagram

5 Best FREE Apps to Use for Instagram

Instagram. It is a huge platform for not only personal sharing of your daily adventures, but it is also a huge opportunity for business owners to get their knowledge out and to better market their product/service. Another benefit is that it lets their clients learn a little more about them to be able to engage and build trust that the client is picking a product or service that matches their views/outlooks. That is a large part of the consumer perspective in this social media age.     So with saying all this, here is a list of 5 must-have free…

Using a Call to Action (CTA) When Marketing your Business

Using a Call to Action (CTA) When Marketing your Business

What is the perfect call to action, and why should you use it? Let’s break it down for you. CTA should be part of every digital marketer’s strategy that can help to get your target audience to take action. Telling people to take action and not sound pushy can be a challenge but by creating urgency and showing people this is what they need or this will help them with XYZ will create a sense of curiosity. It’s an effective way of converting people into buyers or clients, so for example, if you say – get your free e-book now,…

7 Ways to Show Up on Instagram as a Virtual Assistant When Looking for Dream Clients

7 Ways to Show Up on Instagram as a Virtual Assistant When Looking for Dream Clients

Are you looking for your potential clients on Instagram? If you are a virtual assistant and your answer is no, you should definitely start from today! You might want to use more platforms when looking for clients, but Instagram can be very powerful if you’re using it the right way! There are many ways how to become more visible to your target audience and promote your services. Take full advantage of all the benefits that social media has to offer to find those dream clients you are looking for.  With ever-growing competition in a virtual assistant world, you have to…

Networking and How to be Seen When Interacting in Facebook Groups

Networking and How to be Seen When Interacting in Facebook Groups

Try to answer this! How many Facebook groups are you a member of? Come up with a rough number. Got it? Okay, now how many of these Facebook groups are you active in? The answer could be either that you are consistently engaging with people or you are only a member of the group with almost zero activity. I would say most of the answers would lean towards the second option, and that’s okay. Although, so many of us are not taking full advantage of the networking possibilities that are right there waiting for us, and that’s such a shame!…

How to Use Instagram Stories to Market Your Business

How to Use Instagram Stories to Market Your Business

Do you use Instagram to its full potential? Many businesses don’t! This very popular platform has so many features that can help you grow and market your business and it would be a shame if you wouldn’t use it to your advantage. Story feature is one of the main tools that can help you reach a wider audience and bring more people to your profile. Stories are fairly easy to be seen since the users are not forced to watch them, but they see what they follow. It’s not an annoying way of marketing, but it has a natural flow…

Why It’s Not Just About Followers Anymore on Instagram

Why It’s Not Just About Followers Anymore on Instagram

The number of followers used to be one of the main metrics of your account’s popularity and growth but is it still the same these days? Definitely not! People go after an engagement, building meaningful relationships, and creating conversations. I’m thrilled about this shift because it makes sense. Social media calls social for a reason and why would it be important to have 10k followers if they are not engaging with your content and not leaving any feedback with likes and comments under your posts? Here are a few reasons why it’s not just about followers anymore. Too many followers…

The Best Google Chrome Extensions for Social Media Managers

The Best Google Chrome Extensions for Social Media Managers

In today’s day and age, digital options are almost overwhelming. There are so many different types in every shape and size! How do you figure out what best to use as a Social Media Manager and which ones could be kept for a rainy day? Just like browsers, there are some that are better and some that are worse and some that are just different. Google Chrome has +60% of the market share for use, Safari being a close second with approx 25% and the others (Firefox, Edge, etc) sitting in the balance of 15% of the user’s choice. The…

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