the business and marketing blog

For those of us who are neurodiverse, every day can be difficult if we aren’t prepared with the right tools and techniques to get us through – let alone trying to run a business at the same time! There are so many different tips and softwares you can use to feel like you’re more on […]

So many of us struggle with writing copy about ourselves – even copywriters, sometimes! As soon as we open up a blank Google Doc and turn the lens on ourselves, that blinking cursor intimidates us. However, writing copy doesn’t need to be a difficult task and there are a few great ways to make it […]

If you’ve looked at my offers or been on my email list before, you’ll know that I love SEO – especially for introverts. SEO (Search Engine Optimization) is when people get onto your website via a search engine (like Google, Bing or Yahoo) by typing in a keyword. If you can optimize your website so […]

When we start out building our businesses, so many of the beliefs we have are things we’ve learned from extroverts – you have to have a Facebook group, an email list, a podcast, post on Instagram 5 times a day AND you have to show up on stories daily! In this episode, we’re discussing why […]

Welcome to the first installment in the Coffee Chat Series with Julie & Tara! In this new episode style, I’ll be chatting with one of my awesome business friends, Julie C. Butler. She started her business 15 years ago as a portrait photographer and has journeyed into becoming a digital content creator and selling courses […]

If you knew there was one thing missing from your website that could make selling your services so much easier, you’d jump at the chance to include it. That one thing is testimonials from your past clients! Almost all of us check reviews before we buy something and the online service provider world is no […]

A great way for introverts to boost their income without signing more and more clients is by creating and selling passive digital products, especially lower priced ones. These are some of my favorite things to sell in my business and I love setting people up to get a quick win! The best part is, other […]

We all know the importance of being surrounded by people who support you, build you up and give you advice and solutions when you need them. But did you know that these roles are often played by completely different people? In this episode, we dive into the parallels between moms who no longer have their […]

Over the last year, I’ve come to a realization about myself that I wanted to share with you all. I have ADHD – I’ve educated myself about it and understood how it can present itself differently and that so much of what we used to believe about ADHD is wrong! I wanted to share this […]

There are a number of myths surrounding creating and selling online courses that we need to start dispelling! If you think that you’re not quite ready or experienced enough to create an online course, then you’re not alone. As introverts, we often compare ourselves to those entrepreneurs in our space who we think are doing […]