the business and marketing blog

Having professional photos taken can massively elevate your brand and business and instantly make you stand out from the crowd. However, it’s one of those things that’s hard to know where to start! How do you find a photographer, how do you pose, how do you even feel comfortable? Booking and experiencing your first brand […]

Content repurposing is a topic that’s been getting more attention lately, but there are still some misconceptions out there. It’s one of my favorite things to do in my business and it means I don’t have to worry about creating content each week! Repurposing can save you a lot of time and energy and help […]

If there’s one thing that early entrepreneurs (or really, any entrepreneurs!) struggle with, it’s anything legal. Starting your business is difficult enough, let alone making sure that you’re compliant with the law, everywhere from your website, to your newsletter – even to the pictures you use on Instagram! Everyone understands the importance of your business […]

Often people wonder how to overcome procrastination, but I’ve found that it tends to go hand-in-hand with perfectionism and you need to work on improving both of them in order to become more productive. So many entrepreneurs struggle with these two pain points, but in particular us introverts – it’s simply a symptom of us […]

Selling is such a misunderstood process that so many of us introverts are afraid of, but we know that we need to get comfortable with sales in order to run our own businesses successfully. Many times in our unconfident state we talk “at” our potential client instead of “with” them because we have warped the […]

Welcome to our second Coffee Chat with Julie & Tara! We have a lot in common, but one thing in particular is our love for summits – both hosting and attending them. Between us, we’ve hosted ten of them, and we’ve definitely picked up a lot of tips along the way. In this coffee chat, […]

We all know that making connections is a vital aspect of growing our businesses, but it can be challenging for us introverts, especially on overwhelming platforms like Instagram. However, learning about buyer types can be so helpful to connecting with your audience in a way that leads you to make sales more easily. By knowing […]

Instagram – so many of us have a love-hate relationship with the app. We love the connections and community and some of us even love creating content too (I do!), but then we get sucked into algorithms, constant DM checking and trying to post on stories all the time and suddenly we’re wondering “do I […]

We often don’t think about how there are different types of launches in business. There are big, extroverted launches or smaller, more introverted launches – which can be just as impactful as the big ones, but perhaps more fun and easier to manage! Another part of the launch is the sales page – we want […]

As I recorded this episode, I couldn’t help but reflect on the past couple of months. It’s been a challenging start to 2023 and as an introvert and a dog owner of three senior dogs with medical issues, things have been quite exhausting. I made some changes to my work life and I feel a […]