Evergreen Sales Funnels – How They Can Work For Your Business

Evergreen sales funnels are a great way to increase revenue for your business. They can be used for both long-term and short-term goals, and they work by capturing leads and turning them into customers. There are different types of sales funnels, and each one has its own benefits. If you’re not sure which type of funnel is right for your business, or if you need help setting up your funnel, this blog post is for you! We’ll discuss how an evergreen sales funnels works and how to create one that’s perfect for your business.

What Are Evergreen Sales Funnels? 

An evergreen sales funnel is basically a series of steps that leads a potential customer from awareness to purchase. It can be as simple or complex as you want, but it should always be designed with the end goal and customer journey in mind. The customer journey is essentially the steps someone goes through once they enter your sales funnel. The entrance to a sales funnel is typically a freebie or lead magnet.

With an evergreen sales funnel, it means that it can run in the background of your business on autopilot. Thanks to automation, email sequences, and mapping out your customer journey. Once your evergreen sales funnel is set up, converting, and making money, it takes no extra effort on your part besides monitoring analytics.

Why Are Evergreen Sales Funnels So Popular?

Evergreen sales funnels have a lot of benefits for your business, mainly:

1) They require a lot less energy to create and set up.

Although the initial creation, brainstorming, and setup process of an evergreen funnel, is the same as a live launch funnel, it is always running and attracting new leads. Constant new leads mean once the initial funnel is created and converting, you don’t have to put any more time or effort into the funnel – beyond checking out your analytics and making tweaks as needed. Yay for maximizing your time investment!

2) They allow you to create a customized and personalized customer journey.

The beautiful thing about sales funnels is how they help you connect with and learn who your ideal audience is. Through brainstorming and mapping out your funnel offers and next steps, you’ll be able to nail down your messaging and help more people who are struggling with what your offer, course, or digital products, solve for them.

3) Evergreen sales funnels bring in that passive income we love!

There is nothing better than making money and sales while sleeping or on vacation, right? That’s how evergreen sales funnels work. They are always running and nurturing your audience, which makes those late-night order notifications feel even better.

How to Create Your Own Evergreen Sales Funnel

1) Map Out Your Offers

You can’t create a successful evergreen sales funnel without mapping out your offers and getting clarity around your ideal audience. A sales funnel that converts leads into customers is one that makes sense, and it doesn’t have to be complicated. But it does need to make sense in terms of the customer journey and messaging.

Each offer in your evergreen funnel should be tied into and connected with the next one.

If you want help mapping out your funnel offers, make sure to grab my free Offer and Value Ladder workbook.

2) Get Your Tech Ready

There are a lot of tools out there to help you create a sales funnel, but I prefer building my sales funnels using my WordPress website directly, ThriveCart, and ConvertKit. At the start, you only need those 3 things to create a funnel:

• somewhere to create and host your pages + content
• a payment or checkout system
• and an email marketing system

If you are a Showit user and want to create your sales funnel pages directly on your website, check out my easy-to-use sales funnel templates.

You can also use a separate builder just for your funnels, such as Leadpages, ClickFunnels, or FG Funnels.

3) Track Your Results

When you first create a new evergreen sales funnel, it’s essential to track your results and monitor your results. We want to keep track of how our emails are doing, our conversion rates, and where our leads are coming from.

We can tweak and improve our sales funnel using our data until it’s a highly converting machine running on autopilot and making those sales while we are sleeping!