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I may be a bit biased here, but email marketing is one of the most effective ways to market your offers and services as an introverted entrepreneur. However, I know that many entrepreneurs (introverted or not) struggle with building and growing their email lists and getting people to give them their email addresses. After all, it’s not as easy as hitting the “Like” button on someone’s Facebook page. With an email list, you have to gain a person’s trust, and the best way to do that is to create a lead magnet that gives them one piece of the solution for their problem!
A lead magnet is the best way to grow your email list quickly and get people on your email list that are really interested in what you have to offer.
A lead magnet is basically anything free that you create and give to your subscribers. When somebody opts into your email list, they provide their email address in exchange for your lead magnet.
Anything can be a lead magnet, but it doesn’t have to be a huge offer. What it needs to have is some kind of value that people will be willing to give you their email address in exchange for it. People are very protective of their email address, so if somebody is actually entering their email to opt into your list, that means they are really interested in your lead magnet.
You can easily create polls on Instagram or send out a simple survey on your email list asking people what they would like to get as a freebie from you or asking them their current struggles. From there, you can see what they collectively need from you.
Here comes the fun part: actually creating the lead magnet. Depending on what type you decide your lead magnet to be, it can take a couple of hours to a few days.
If you decide that your lead magnet can be some kind of eBook, workbook, or guide, whip out your Google Doc and Canva to start creating. To make the process easier, you can use templates.
The essential thing to remember is that your lead magnet should provide a quick win after they consume it and that it complements your services or offers so that you can convert them later on once you’ve nurtured the relationship through emails.
For example, if you offer Pinterest Management services and a Pinterest course, one type of lead magnet you can create is a webinar or eBook that discusses how to optimize their Pinterest profile. It gives them the starting point and lets them know that you’re skilled so they can later move to hiring you or buying your course.
There is a fine line between giving away value and giving away too much value for free. The way to solve this is just to give one solution for their main pain point.
You’ve created your lead magnet; now what? I highly recommend promoting your lead magnet EVERYWHERE consistently. Besides social media, here are a few places to get you started:
Creating the perfect lead magnet may take time and effort, especially at the start. But as an introverted entrepreneur who heavily leans on email as my marketing method, I’d say it’s worth the effort when you start receiving inquiries for your services and purchases without doing extroverted strategies that drain your energy.
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