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Seeing all extroverted entrepreneurs absolutely killing it on video and connecting with their audience seemingly so easily can be discouraging for us introverts. It can make us get into our heads and have mindset issues where we really don’t think that we’re able to compete with that. Also, if we try to compete with that, we’re just going to burn ourselves out and not enjoy our business anymore.
I don’t know about you guys, but I definitely didn’t decide to start my own business and work from home to do things that I absolutely dislike doing, and that stresses me out. I decided to work from home and build my own business as something that I enjoy doing and that lights me up every day. If I’ll do things I don’t enjoy, I’d rather go back to my boring and equally stressful 9-5 job and have a steady paycheck.
I have seen so many entrepreneurs in Facebook groups who gave up or are close to giving up just because they can’t market their business the way extroverts do. Marketing in a way that doesn’t stress you out is totally possible for introverts. There are four marketing methods that work best for us:
I recommend picking two methods, but you don’t need to do all four. If you choose two and put a strategy in place for them, they’re going to be successful and complement each other. Another thing to consider when choosing your methods is where your audience is hanging out. You might have to play around and figure out which ones you like the best.
The biggest benefit of using these four marketing methods is that you’re creating content that your audience is interested in. So you’re putting it out there, but you don’t have to promote it continually. If you can figure out how to create content that your audience wants, you’re going to gain an audience that is actually interested in what you do and grow your brand recognition without the stress (which is very exciting for introverts).
Let’s get started on how you can use these four marketing methods!
When you use Pinterest as one of your marketing methods, you don’t have to chase after clients; you can have them come to you. How? When you create a value-packed blog post, put it out there on Pinterest, and have people find it and click through to visit your website. Then you can lead these people to your services page and have them schedule a discovery call with you.
Having clients come to you instead of you doing the “chasing” is a lovely benefit as an introvert because you have consistent leads coming in without having to network and search for job opps in dozens of Facebook groups. In addition, it allows you to work with clients who align well with you because they were the ones who reached out to you because the content you published resonated with them.
If you think that you’re not a writer, you can do a couple of things to still publish blogs. First is you can hire a writer to work for you. However, it can be costly, so if it’s not possible in your budget right now, purchasing Private Label Rights Content (PLR Content) would be the next best thing. There is a lot of PLR Content for every industry out there, and it’s just a matter of finding good quality content.
PLR Content is basically blog posts that are essentially finished, but you can rewrite certain paragraphs and tweak them to match your own voice and information. It’s an excellent option for when you have writer’s block or are struggling to put out more content.
I have my own PLR Content that’s more than just ready-made blog posts. It’s basically your whole content marketing in a box for service providers. Each kit contains 11 optimized blog posts, 11 email newsletter templates, 33 Pinterest pin Canva templates, 11 Instagram captions, and 11 Instagram Story Canva templates.
Blogging doesn’t have to be a huge time commitment. You can publish one to two blog posts per month and still find results in it. Another great thing about blogging is that you can reuse the article for social media captions or even bundle similar topics together and compile them in a PDF and use that as a lead magnet to invite people to opt-in to your email list.
In email marketing, it’s important not to be sales-y or pushy. You’ll also want to avoid sending too many emails. You can be reported as spam which could have you removed from your email marketing platform.
To avoid being seen as salesy and sending too many emails, you can choose to send bi-weekly or weekly emails. Avoid long periods where you don’t send an email as your subscribers won’t remember who you are.
If you’re also having doubts about whether people really want to open and read your emails, remember that these already opted into your list. They are already interested in what you have to say, so bring that value. As long as they’re opening your emails, you’ll never know when they’ll reach out ready to hire you.
Many of your potential clients are hanging out on social media, but if you’re overwhelmed with handling your account, I have learned a few tricks that can make it easier.
Engagement is a key factor in being visible to your dream clients on any social media platform. However, you have to be willing to engage, which can be draining for us introverts.
First, you can outsource your engagement to an engagement specialist or a virtual assistant. It’s important that they can capture your voice to stay authentic to how you actually engage with your audience.
If hiring is not an option for you right now, you can simply set a timer every time you engage. My biggest struggle with engaging on Instagram is how much I overthink the comments I make. But when I have a timer and put a time limit on myself, it doesn’t allow me to get in my head. You can start by setting a timer for five minutes and then work your way up.
Another big factor on social media is content creation. Your content should be relevant to your audience and valuable to them; otherwise, your engagement will drop. If you have another marketing method like email marketing or blogging, you can simply repurpose those content into social media posts.
If you’re terrified about showing up on video, you don’t have to worry about it. It’s my belief that if you’re uncomfortable with something, your audience will feel it and won’t resonate with it. It will just be added stress for you that won’t give you the results you want.
So there you have it, the four marketing methods that work best for introverts are blogging, Pinterest, email marketing, and social media. I hope this has given you hope that you can thrive as an introvert without doing extroverted methods that drain you.
Don’t get me wrong; I’m not saying you shouldn’t even try to show up on video. You can definitely try, but if after a few times, you still find yourself pushing too hard, maybe it’s time to remind yourself why you started your business in the first place, which for most of us, was to get out of the stress of the traditional 9-5 jobs. If you bring that stress back into your business, is it really worth it?
These four marketing methods are a much more sustainable way of growing your business without sacrificing your time, energy, and focus on methods that don’t align well with our introverts. When you combine at least two of these methods and really dive into them, you’ll see results that you can be proud of. They may not be immediate results, such as going viral on Tiktok, but these results are things you didn’t have to exhaust your energy for. So let’s stop the hustle and instead get focused and organized on the methods that work well for us.
Which of these four methods are you going to implement first? Don’t hesitate to tell me on Instagram!
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