There are over 7 billion people in the world and 2.7 billion of those people are on Facebook. For you business owners out there that means Facebook is basically a gold mine for finding new clients and customers who need what you have to offer.
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I’m sure you’re a part of some interesting Facebook groups. There’s practically a group for any topic that you can think about.
Creating an engaged VIP Facebook group will help you to establish your industry authority while giving your group members highly-valuable content and a chance to make more sales.
Think of your Facebook group as a more intimate way to connect with potential customers and people in general who want to learn more about your business. There are a few essential things to remember about creating a VIP Facebook group.
You need to have a main goal or purpose for the niche-specific group, high-quality graphics [and content in general] and a posting schedule to make the most out of your Facebook group.
Before we get into all of that, let’s look at the benefits of a Facebook group for small businesses.
Why Should Small Businesses Have a VIP Facebook Group?
No matter what industry you’re in and who your ideal customers are, you need to have a way to connect with them and provide value consistently. Facebook itself is great for social media marketing but having a FB group attached to your business pages provides the following benefits:
- You can market to people who are super loyal to you already
- Existing customers/clients can connect with each other
- The opportunity to provide exclusive discounts and giveaways
- Another way to build your email list
- Paid membership options
You know that visibility is the key to expanding your business and the more social media platforms, blogs and now, even Facebook groups will place you as the go-to business in your industry.
Having 1 or 2 very specific Facebook groups with the goal of either increasing your sales or providing industry tips is super helpful for your inbound marketing efforts.
Choosing Group Goals and Making Content
For your group members to actually comment, like and communicate with each other in your group you’ll need to figure out what type of content your audience needs from you.
It’s always a good idea to do market research and ask your audience or followers what type of advice they need. Once your audience tells you what they need, find a way to make it very specific.
Now, that you have the goal of the group or the reason for starting it come up with a catchy, irresistible group name. Creating group rules is essential as well and depends on whether you will allow self-promotions, link sharing, and other posts in the Facebook Group.
Try to use live video, static posts, entertainment posts and of course industry-related content to post in your new FB group.
Introduce each new member and invite them to tell more about who they are, what they do and why they joined. Remember, the more beneficial posts you create the higher your engagement rates will be.
When All Else Fails Ask a Question
While you’re planning monthly content [or weekly] for your Facebook group you should set a certain day of the week to ask questions that will provoke thought and make it easy for group members to answer.
Sometimes your group posts may not be viewed by group members if they haven’t checked your group in a while.
Go ahead and choose from the following topics to make posts that will have your group members commenting non-stop.
- Weekly goal posts on Sunday/Monday
- Monthly goals
- ‘Name your favorite _______’
- ‘Tag a member in this group who you’ve connected with’
- ‘Share your current struggles with ____ ‘[make it related to your industry]
- ‘Introduce yourself’
- ‘Why did you join this group’
Always keep your followers and customers as the focus of your Facebook group and you’ll see amazing growth & results.