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So you’ve started a small business blog. The next logical step is to get more readers so you can increase your website traffic and brand presence.
Blogging isn’t one of those get rich quick deals. Consistency is key and a blog strategy is essential. With that said, blogging has numerous benefits for small businesses.
A small business blog can help you increase sales, link back to products and services, get your business noticed by potential customers and build trust with your audience.
Many times business owners start out blogging only to realize they don’t have many website views. If you’re blogging and no one is reading you need to take heed of the following tips to increase your blog traffic.
SEO aka, search engine optimization uses specific phrases and keywords to increase your blog traffic.
Imagine searching for a local shop in Google. The businesses that hit the 1st page for the keywords you use are using SEO effectively. Now, this type of ranking takes a while to build up but it is well worth it when people automatically find your business when searching for terms related to your industry and competitors.
Here are a few quick tips to boost your SEO ranking:
Sometimes what you want to blog about and what your customers need from you are two completely different things. Always consider the reader/customer. They are most likely unaware of industry terminology so using complex lingo will only confuse them and they’ll ultimately click off of your blog (without visiting ever again)
By simply asking your audience what topics you should blog about you’ll save yourself the hassle of creating content that isn’t relevant.
Your audience also needs to know that your blog will be helpful to them. There is no better way to do this than to explain the benefits that they’ll receive from reading your blog in the first few paragraphs.
For instance, if you scroll back up to the top of this blog you’ll find that I promised to tell you how to increase website traffic for your blog.
Creating this sense of curiosity ensures that your audience will read to the end thus increasing your blog views when subscribers keep coming back for more helpful tips.
Pinterest just so happens to be a powerhouse for blogs that need to increase their website traffic.
Unlike Instagram, Facebook and other social media sites you’ll find that Pinterest can increase your website by an average of at least 3x your current visitor rate. Pinterest uses referral traffic on the pins you create so that people who love your pins can click and be directed straight to your blog.
Pins on Pinterest have a longer lifespan than Facebook and Instagram posts for example. Relevant pins that use SEO can see website traffic months after the initial pin was created.
Now, when you’re trying to increase blog traffic, Facebook, Instagram, Twitter, and LinkedIn are all beneficial. You’ll have to stay consistent with posting and updating your audience on your latest blog posts to see the best results.
Another bonus of blogging and sharing your content on social media is the opportunity for others to see your brand who may not have encountered you otherwise. Social media has an amazing way of connecting the entire world which means your blog posts have the potential to reach new levels worldwide.
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