the business and marketing blog

Three years ago, I took a bold step: leaving Instagram. In June 2022, I logged out for the last time — no backup plan, no secret lurking account. At first, the quiet felt strange. Scrolling was gone. My worries about missing opportunities, losing touch, and falling behind were real.

It’s easy to get swept up in the Instagram game — chasing followers, tweaking your grid, and wondering why your reach dropped again. But here’s the truth: if Instagram disappeared tomorrow (or your account got hacked… because, yep, it happens), would you still be able to connect with your audience?

An email’s subject line isn’t just a headline — it’s the deciding factor for whether your message gets opened or ignored. For entrepreneurs juggling marketing strategies, perfecting this small piece of content can lead to big payoffs in open rates and conversions.

As we step into May, I’ve been reflecting a lot on the growth happening behind the scenes — and one thing I’m especially excited about is what’s been happening with my email list. In April alone, I welcomed over 1,000 new subscribers to my community. 💌 And no, it didn’t happen through flashy ads or […]

Struggling with email list growth? You’re not alone. Many entrepreneurs hit a plateau, and it can feel incredibly frustrating when your efforts aren’t paying off. A stagnant email list not only limits your reach but also slows your business’s potential for growth.

Quiz lead magnets aren’t just a fun way to engage an audience — they’re also one of the smartest tools for growing your email list and driving conversions.

The term “freebie seeker” makes me laugh. You know, the one – where people act like giving away free stuff is somehow bad for business. Here’s what I discovered after years of creating free resources: those subscribers downloading your freebies? They’re not just looking for handouts. They’re smart business owners at different stages of their journey, figuring out if you’re the right fit for them.

Looking for ways to grow your email list without social media? There are a lot of ways to do this in a more introvert-friendly way. Introverts often face unique challenges when it comes to growing an email list, especially if they prefer staying out of the social media limelight.

What if, instead of using your email list just to drive sales, you used it to build a loyal, engaged audience through a more thoughtful approach?

If you’ve been around here a while, you’ll know I left social media coming up on two years ago and made email my main method of marketing to my audience. It’s no surprise to hear, I absolutely love it – and I’ve been successful with it! I find it so much easier to build trust […]