the business and marketing blog

Did you know that businesses using quarterly planning can respond faster to market shifts, customer behavior changes, and internal challenges? 🤔

Want to learn how to attract customers without feeling salesy or pushy? When I started my first business (a handmade jewelry line in 2007) I struggled to figure out how to market it. I tried all the traditional approaches, but most of them felt inauthentic and draining.

Economic uncertainty leaves many small business owners wondering, “Why is business so slow right now?” With rising costs and unpredictable changes, it’s easy to feel stuck. But here’s the truth: marketing in a recession is not just important; it’s essential. When done strategically, it can help your business stay visible, relevant, and sustainable.

We’ve all experienced a sales page that made us feel uncomfortable, or read some copy that explained to us why we’re failing as a business owner, in an attempt to make us feel bad enough to get us to purchase something! This is the exact reason that ethical marketing has developed – making your potential […]

Keeping things simple in business is so important to me. Over the years, I’ve picked up lots of techniques I like to use to maintain that simplicity – from repeatable systems, to content repurposing, I’ve practically tried them all and implement lots of them daily! When it comes to marketing, we often find ourselves overcomplicating […]

Now that we’ve all made it through Black Friday, Small Business Saturday & Cyber Monday – whether you ran your own offers or not, I think we’re just decompressing a little bit! 2023 on the whole has been quite a hard year for a lot of people, whether that’s the cost of living crisis, sales […]

A part of business that we all often struggle with is raising our prices – what if our clients get scared off? Do I need to create a whole new offer? Is my current audience even right for a higher-ticket offer? There’s a lot of mindset issues that can go hand in hand with these […]

Black Friday is one of my favorite times of the year – I know some people hate it, but I just love seeing all the amazing deals that come out! I am, however, aiming to be more intentional where I’m spending my money so I will definitely need to have a budget this year. As […]

This episode has been inspired by a consistent theme throughout the years, that even though I’ve had success, I still find sales hard and selling does not come naturally to me. I’m sure so many of you out there can relate and so I wanted to share some thoughts I had recently around why we […]

The term “upsells” is one of those that you often hear thrown around, but you might not be sure what it actually means. You might be asking yourself “what is an upsell, and is it different to a bump offer?” “What sort of offer makes a good upsell?”. On the other hand, you might be […]