Economic uncertainty leaves many small business owners wondering, “Why is business so slow right now?” With rising costs and unpredictable changes, it’s easy to feel stuck. But here’s the truth: marketing in a recession is not just important; it’s essential. When done strategically, it can help your business stay visible, relevant, and sustainable.

Marketing in a Recession: Strategies to Keep Your Business Thriving

Marketing, Small Business Tips

We’ve all experienced a sales page that made us feel uncomfortable, or read some copy that explained to us why we’re failing as a business owner, in an attempt to make us feel bad enough to get us to purchase something! This is the exact reason that ethical marketing has developed – making your potential […]

Increase Your Conversions By Using Ethical Marketing with Melissa Esmeralda

Podcast

Keeping things simple in business is so important to me. Over the years, I’ve picked up lots of techniques I like to use to maintain that simplicity – from repeatable systems, to content repurposing, I’ve practically tried them all and implement lots of them daily! When it comes to marketing, we often find ourselves overcomplicating […]

Avoiding the Feast and Famine Marketing Cycle with Amanda Warfield

Podcast

Now that we’ve all made it through Black Friday, Small Business Saturday & Cyber Monday – whether you ran your own offers or not, I think we’re just decompressing a little bit! 2023 on the whole has been quite a hard year for a lot of people, whether that’s the cost of living crisis, sales […]

Navigating Slow Sales and How Buying Habits Might Have Changed In 2023

Podcast

A part of business that we all often struggle with is raising our prices – what if our clients get scared off? Do I need to create a whole new offer? Is my current audience even right for a higher-ticket offer? There’s a lot of mindset issues that can go hand in hand with these […]

Unapologetic Wealth, Sales, and Making More Money with Natalie Bullen

Podcast

Black Friday is one of my favorite times of the year – I know some people hate it, but I just love seeing all the amazing deals that come out! I am, however, aiming to be more intentional where I’m spending my money so I will definitely need to have a budget this year. As […]

Planning a Successful Black Friday Sale or Promo

Podcast

This episode has been inspired by a consistent theme throughout the years, that even though I’ve had success, I still find sales hard and selling does not come naturally to me. I’m sure so many of you out there can relate and so I wanted to share some thoughts I had recently around why we […]

The Biggest Thing That Is Costing You Sales and More Money

Podcast

The term “upsells” is one of those that you often hear thrown around, but you might not be sure what it actually means. You might be asking yourself “what is an upsell, and is it different to a bump offer?” “What sort of offer makes a good upsell?”. On the other hand, you might be […]

Unleashing Upsells to Make More Money and Thank Your Customers with Dama Jue

Business, Marketing, Podcast

When you think of the word “sales”, what else comes up? “Icky”, “sleazy” or “pushy”, perhaps? If you find yourself cringing when you think of selling, it really doesn’t have to (and shouldn’t!) be that way. We’re all running businesses, and sales are an essential part of that – we need to make money! Looking […]

Being Unapologetically Salesy with Sandra van der Lee

Business, Marketing, Podcast

We all know that making connections is a vital aspect of growing our businesses, but it can be challenging for us introverts, especially on overwhelming platforms like Instagram. However, learning about buyer types can be so helpful to connecting with your audience in a way that leads you to make sales more easily. By knowing […]

Engaging on Social Media and Selling in the DMs with Amber Hansel

Podcast, Social Media Tips

I’m a content creator, graphic designer, marketing strategist, SEO specialist, website designer, sales funnel strategist, Pinterest manager, and business coach all rolled into one.

Told you it was a lot of titles!

I love helping service providers who want to start, grow, or scale their business in a more sustainable way. I am big on authentic marketing, stress-free personality-driven strategies, and focusing on what brings you joy.

I’m also the founder of The Introvertpreneur Club, a monthly membership for introverted entrepreneurs, and the business-focused podcast, Introvertpreneur.

entrepreneur since 2007. I’ve worked with a wide variety of clients, have built several successful businesses, and worn many different hats.

I'm Tara! Multi-passionate, introvert, lover of (almost all things) marketing.

Meet your business & marketing coach

Basically, I'm a creative unicorn who loves all the things and isn't going to apologize for it.

This one's on me. Complimentary free stuff coming right up. 

leaving so soon?

The training vault contains on-demand access to several trainings and presentations around growing your business and creating additional revenue streams.

the training vault library

Want to learn the 4 marketing methods that work best for most introverts + how to use them effectively to grow your business? This free webinar covers it all.

market your business as an introvert

Featured Masterclasses:
Here's your FREE pass!