March 15, 2021
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Are you trying to grow your email list but feel stuck not seeing the results you expected? Keep reading, this blog post is for you.
One of the main reasons why email marketing is beneficial for you is the fact that it’s an ever-growing list that’s not going anywhere. If your social media profile gets hacked and you have an email list, you don’t have to worry because you have people to reach out to. However, if you don’t have the email list, you lost all the people you had on there, and you have to start all over again.
Emails are a powerful channel through which you can share all the important updates, your offers, and it can be a great lead magnet. User is giving you their email address for an exchange for something that will benefit them, whether that’s a freebie, bonus content, or the chance to win something. There are hundreds of proven ways how to grow your email list, but I pulled out 5 main ones that can help you get the sign-ups you are looking for.
Before you even get to the next few steps, review your email marketing copy first. Create content that will convert, content that will bring value but also direct people to the right places. Use your subscriber’s name to make it more personalized. Give your subscribers something it’s made only for them, like an upgrade to what can be found on your social media or on your podcast.
Some people might find it annoying, but it does work! Static sign-up forms might get ignored, but having a popup or slide-in that diverts user’s attention to your sign-up form won’t be overlooked. These can help you increase your subscription rate by hundreds of percent, there are a lot of case studies on this, so if you want to see proof of it working, Mr. Google will definitely give you some examples.
Your Facebook business page gives you the option to add a call-to-action button, so if you don’t use it yet, it’s about time! Change your ‘Add a Button’ button to Sign Up, to direct people straight to your website or landing page where they can sign up for your email list.
Instagram is another platform that you can use for driving traffic to your sign-up page. Add call to action to your profile bio, talk about it on your stories/posts, and if you have the swipe up option, promote your email list, so people can sign up within a few clicks and go straight from your story to your sign up page. Communicate clearly WHY they should sign up for the list and what your subscribers get out of it and keep reminding your audience to sign up.
Sometimes people need a little nudge if they can’t decide whether they should sign up or not. If they see there is something in it for them, they are much more likely to sign up. Host a free challenge, offer a freebie, or if you sell products offer a discount for their first purchase. Another way is to host a contest or competition, so as an example if you are a coach, you can offer a free coaching call for the winner. Subscribers will feel rewarded and it won’t feel like it’s just another person trying to get them on their email list.
Do you want to encourage more people to sign up for your email list? Use social proof, testimonials, or reviews. Including social proof is a psychological effect that makes people feel more comfortable and trustful towards what they’re signing up for.
If you already have a growing email list, you can also add a number of subscribers, people will be more likely to sign up if they see other people are on there and they don’t want to miss out!
An email list is a powerful channel through which you get a closer connection with your subscribers, but it’s also easier to direct them to the right places and share content relevant for them. Create a popup or slide-in on your website that will catch the user’s attention, add social proof that will make them want to sign up, but also prompt your audience on social media to sign up. It’s all about users getting something in return and you communicating consistently where and what to sign up for.
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