This is a question that I receive a lot as a Pinterest Manager, whether I am doing a live training or working with clients, this is one question that a lot of people have. So how much should you actually be pinning a day on Pinterest? The short answer is – it depends. Now let’s dive into why I say it depends. It does depend on your niche and your industry a little bit and where your account currently is at than newer accounts.
A Great Starting Point for Daily Pinning
You ideally want to start with pinning 10 pins per day. Usually, you will start with two of your own pins and eight of other people’s pins from tailwind communities or from Pinterest itself. Other people’s pins that are worth sharing include high-quality content that’s of interest to your target audience and is comparable, but not competing to your own content. We want to start with 10 per day so that we can slowly increase that number up to the maximum of 25 per day which is a great goal. However, if you personally don’t have a lot of content to be pinning on a consistent basis, you might just do fine with pinning 10 per day. The number of pins that you put out, isn’t as important as making sure that you have a lot of fresh content, which means new pin designs, and that you have your account and your pin descriptions optimized with keywords. How often you pin is not as important as those factors, but in general, you do want to pin between 10 and 25 times per day.
Newer Account vs. Active Account
If you have a new account or an account that has been inactive for a while, you want to start with 10. And if you have a lot of content, then slowly increase that up over the next couple of months until you’re at 25 per day. But again, if you don’t have a lot of content and fresh pins to go out, you don’t have to go to 25 per day. You can stay with 10 per day or 15 per day, and you will still see results.
Your Success on Pinterest
As long as you are creating fresh pin designs on a weekly basis, and making sure that your account is optimized correctly, you will have success on Pinterest. The important thing to remember with Pinterest is that it is a visual search engine, which means that it’s a long-term strategy. You are not going to get amazing results overnight. What you want to have for Pinterest is to see consistent and steady growth. That is your main goal and what you should strive for when it comes to Pinterest.
Slow and Steady Wins the Growth Race
The slow and steady growth on a search engine platform is the best case scenario! You don’t want to suddenly go viral and have a sudden huge increase, because that means the huge sudden increase can disappear just as quickly as it happened. Slow and steady growth is the best. So don’t worry too much about how much you are pinning per day. As long as you are pinning at least 10 and no more than 25, your account is on the right track. Your focus should be on keyword research, optimizing your pin descriptions, and creating fresh pin designs.
If you need help with creating fresh pin designs that generate traffic and get click-throughs, you can visit Entrepreneur Templates, which is my Canva templates membership, and we have a huge amount of Pinterest templates that you can use to batch create fresh pin designs for all of your content very quickly and easily.
Do you have a newer or inactive account that you want to get going again? If you don’t know where to start and feel free to look at my Pinterest Marketing and Management services – as I am happy to help you create a successful long-term strategy!