I decided at the beginning of the year to go back to what I love and keep things simple. As an introvert, I’ve always loved email marketing and automated sales funnels. Anything that can work on autopilot for me is good in my book! Your welcome email sequence is the most important email sequence you’ll ever create, even more important than sales or launch email sequences.
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Why Are Welcome Email Sequences So Important?
You’re probably thinking right now, ‘but my sales and launch email sequences make me the money, aren’t they more important?’ And yes, they are important, too, but your welcome email sequence is what builds trust, positions you as an expert, and gets your new (likely cold) leads interested in you. A good welcome email sequence is worth its weight in gold because it means those sales or launch promo emails that are all about the cash will perform even better since you’ve nurtured your audience. By the time they get your next launch sequence, they are already primed to buy because they know, like and trust you.
The Main Goal of a Welcome Email Sequence:
Welcome email sequences should accomplish a couple of goals, and it’s good to keep these things in mind as you are crafting a new welcome email sequence:
Is this a lead magnet delivery email sequence or a general welcome email sequence?
Ideally, you’ll want to create a new (but fairly similar) email sequence for each opt-in freebie or lead magnet you have. This is especially true if each of your lead magnets is within a different funnel and is going to lead them to different places.
If you tailor your welcome email sequence a bit based on the freebie your subscriber signed up for, it will definitely get you better results.
An Example Lead Magnet Welcome Email Sequence:
Email #1:
Use this initial email to, of course, deliver their lead magnet, provide any additional resources, and welcome them to your list. You could also spice it up by adding in a bit more storytelling or value-based content related to the lead magnet topic to really ‘wow’ them. Doing this lets them think, “oh wow, I’m definitely staying on this email list, and I’m excited to see what other helpful content I’ll get.”
Email #2:
A reminder of why they are on your email list and a link to the freebie they signed up for again. People tend to sign up for freebies a lot and never even open them, so let’s give them a gentle reminder to use it! You could also share a little bit about the content of the lead magnet, such as, why you created it or how it will help them.
Email #3:
Time to officially introduce yourself a bit more! Now that they have, hopefully, checked out the lead magnet (or watched the webinar, etc.) it’s time to share your story. Share a little bit about you as a person and business owner. You can get a bit personal, especially if you are a service provider or coach, and start building that know, like, and trust factor.
Email #4:
By the 4th email and beyond, you can move things forward in a couple of different ways, depending on your offers, sales funnel, and overall goals. You can continue to send a few more value emails related to the topic of the lead magnet, or you can start to move into an offer. A good choice here is to start with a lower-priced digital product or another freebie that fits with what they are likely struggling with now after solving the problem your lead magnet helped them with.
The Email Marketing Membership
An amazing email copywriter, Liz Wilcox, created the most value-packed and affordable membership for entrepreneurs who struggle with writing emails. Every single week you’ll get a new email to send to your list, and that includes a skeleton template, a fully written example, and a bare-bones template.
You also get access to ALL of the past emails, extra email sequences for things like flash sales, and additional training.
And remember how I said it’s affordable? It’s only $9 per month!
Check out Liz’s email marketing membership right here.
This membership is well worth at least 10x that amount, and I will always recommend it to anyone who wants to focus on email marketing.
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