It can be disheartening to see you have made 0 sales since you launched your course after weeks, months, or even years creating, writing, and recording videos. Below are three reasons why your course isn’t selling and the steps you can take to ensure it doesn’t happen again.
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1) You Haven’t Nailed Your Messaging
If people are confused, they won’t buy your course even if it has the most beautiful sales page. So instead of brainstorming all the inclusions of your course, think about how it will help your audience.
Focus on who your course is for, how that person is currently feeling, and how they will feel AFTER taking your online course.
If you can communicate that in a way that makes your ideal student say, “Yes! This is me, and I want to feel this way. I need this!” then you will see a greater conversion rate.
2) You Didn’t Validate Your Course
Jumping into creation mode right away seems tempting, but when you don’t validate your course, you might create something that people don’t actually want or that people prefer to see under a new format.
Reflect over these questions:
Does a different container make sense for your audience? For example, a 4-week intensive vs. a 12-week live course.
Does your course give them what they need to get from point A to point B? You might consider niching down the topic or adding more to help your audience’s pain point.
Set aside time in the planning process to validate the course either by pre-selling it, doing market or competitive research. You can learn how to do all these three on my previous blog post, How to Create Your First Digital Course.
3) Your Marketing Needs Improvement
If messaging or validation is not a problem, it’s most likely your marketing.
Contrary to popular belief, a course is not 100% passive income. In the beginning, you have to set up a great marketing launch plan or evergreen marketing plan to see your course make a sale more than once. You can’t just make a couple of social media posts and expect your course sales to blow up.
It’s also possible that your audience doesn’t trust you enough to buy yet. That’s okay! That just means that you need to spend more time brainstorming how to nurture them for the next time you are launching or promoting this course.
Which is the biggest reason for you out of the three? Tell me on Instagram, and let’s chat about it!