February 24, 2022
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I’m not particularly salesy as an introvert, and I don’t think you have to be to find some amazing opportunities and connect with others in Facebook groups authentically. There are tons of Facebook groups that you can join as a service provider to help you connect with people, network, and find job opportunities. This is where many people are usually seeking out help actively for expertise on certain things in their business or many other things that service providers can provide for a client. That being said, you could be missing out on the full magic that Facebook groups have to offer you when looking for job opportunities. I have some insightful tips and tricks to assist you in finding clients in Facebook groups more effectively.
In this episode, I dive into:
The main reason you aren’t getting new clients from Facebook groups is definitely competition. Just relying on Facebook groups and job posts means that you are competing in a huge field. You need to have other marketing methods and strategies to bring new clients into your business. You can’t rely solely on job opportunities, or you’re going to get discouraged because there will be so much more competition. If somebody posts that they’re looking for a virtual assistant in a group of 10,000 people who are primarily virtual assistants, you will have to compete with a lot of people, and that’s just the truth. That’s why I think it’s a good idea to diversify your client-finding efforts. If you plan to make Facebook groups your main source of finding clients, then have another method that you can accompany that with.
When it comes to job opportunities, there are a few things that you can do to maximize the time that you’re spending looking and applying to job opportunity posts. With job opportunities, it’s an excellent idea to make yourself stand out as somebody who is perfect for the team, for the position, or the project. The way to do this is to spend time doing the research and vetting the business or the person who’s posting, and that’s important for two reasons.
If it feels like a great fit from your research, you are more likely to get responses if this comes through in your application. You also need to vet the positions you’re applying for to avoid wasting your time because some of these groups have dozens of job posts daily. The research alone can be a major time commitment, so you only want to apply for job opportunities that light you up and that you really feel would be a perfect fit for you. Otherwise, you’re going to spend all this time researching, and you’re probably not going to get a response.
If you are focused on applying to these job opportunities and getting your first few clients or new clients, here are my tips from being on the hiring side of things. These might seem really obvious, but you’d be shocked at how many people don’t do these three things.
The first tip is always to use the contact method that they state only. I’ve seen so many people say, “no DMs,” and then they update the post saying, “please do not DM me; I do not look at my DMs. It’s not the best way to get in touch with me, and I want to keep all of the communication in one prime spot.” Or if they ask you to just drop a link, and all you do is comment, “I’m interested,” that’s not going to help you stand out.
The second tip is to personalize your response and show that you did the research. While you’re researching the business, the role, and the brand, you also want to show that in the application form or in your email. Make it known that you’ve spent the time and familiarize yourself with their business because, let me tell you, that will make you stand way out in a crowd of people.
Then the last tip is not to offer one-sentence responses. Put time into writing your responses, which is why I say that you should be vetting these opportunities and not applying to each one you come across. Do your research, and be sure to incorporate that into your application. With the research required to really stand out in the crowd, you won’t have the bandwidth to do this for loads of opportunities. I was shocked how many people answered an open-ended question on their experience with sales funnels with phrases like “fairly familiar” or “I know a little bit” when applying to work with me in the past. When you have hundreds of forms to go through as the person looking to hire, that’s an easy way to get filtered out right off the bat. Make sure you spend more time on it to get more responses.
Let’s pivot beyond job opportunity posts in large Facebook groups. The absolute best way to use Facebook groups and get a better return on your time investment is to join groups where your ideal audience hangs out. For example, if you are a website designer who wants to work primarily with coaches, you would want to join groups that are related to website design, or maybe specifically around the platform that you primarily design for like WordPress, Squarespace, or ShowIt, but then you also want to join groups that are for coaches because that is where your ideal audience and your people are going to be hanging out.
While you may not be able to pitch in these groups, you can network, you can engage, you can offer help, and you can build relationships. That’s really what Facebook groups are best used for as a service provider. You cannot rely solely on job opportunities in Facebook groups, and the reason is that just applying to job opportunities that are posted is an outreach method. You also really need to have an inbound method like email marketing, social media content, Pinterest, blogging, whatever you choose, you just need to have some other inbound method that will draw people to you like that, as well as an outreach method like searching and applying for those job opportunities.
I’m not exaggerating when I say that I’m in close to 100 Facebook groups! I’m not the only one, right? Even as a service provider, it could be challenging even to find job opportunities or posts that would be of interest to you within a few days of them being posted because let’s face it, there are many things happening on Facebook. Your feed can get overwhelming if you’re in tons of Facebook groups. If you have notifications turned on for certain groups, it can get overwhelming, too.
When I was primarily looking for work as a service provider, I took advantage of the Facebook search bar. I would always search by the hashtag ‘job opp’, which a lot of Facebook groups use the hashtag opportunity. Then look at what other keywords are relevant to the service that you provide or what you do. For each of those searches, you want to filter the search results by posts, and you can choose only to see posts from your pages and groups. This will allow you to see the most recent job posts, the most recent opportunities, and the most recent posts of people discussing or talking about the service that you provide. This allows you to network or find those job opportunities because otherwise, it can get a little overwhelming. It’s just another tip to help you maximize your time when you’re looking for these relevant job posts and focusing on doing the research for applying for them.
I would also set a weekly task in my project management system, which for me is ClickUp, to go on Facebook and search for job opportunities. That would be my to-do list for the day to go into Facebook, do those searches, find some posts, find some job opportunities, and then research and apply for them or comment on somebody’s post who’s asking about the topic you can help them with. That’s really how you’ll maximize your time – if you’re consistent with it and schedule it out. If you want to use Facebook groups as a main client-finding method, then just make sure to set that task as weekly or even a couple of times per week and put it on your to-do list in your project management system. That is going to help you a lot.
If you don’t already have some great Facebook groups that you’ve joined as a virtual assistant or freelancer, then I have a great blog post where I share 47 Facebook groups that are great for you to network and find job opportunity posts in.
My last tip for anyone really focusing on Facebook groups to find clients is to make sure that your Facebook page and your website links are connected and visible publicly on your personal Facebook profile. I have been in many groups where somebody asked a question about a client that they were working with, and it intrigued me enough to want to know more about what they do. I clicked on their profile, and they had no business linked, no business page, or had no website. I wasn’t going to message them, and I just clicked back and continued my Facebook scroll.
It’s vital if you’re going to be using Facebook groups to build connections, apply to job opportunities, engage with your ideal audience, and make sure that those are linked up so that if anyone clicks on your profile, they can navigate to your business and your services. It will help you maximize the time you’re spending on Facebook because people can more easily take action versus you having to drop your link in Facebook groups. There are a lot of groups that do not allow it. However, if you say something that’s helpful or inspiring and somebody wants to learn more, instead of forcing them to put themselves out there and send you a message, have that connection, so they can quickly go over to your business page. It’s going to impact your business so much if you make that little change.
Let me tell you, there is a lot of competition out there, but don’t get discouraged. You just need to add multiple client-finding methods and strategies to your business. If you are a virtual assistant or freelancer, then don’t forget to check out my blog post on the best Facebook groups to join.
[1:20] The magic of Facebook groups and the main reason why you aren’t getting new clients from these groups, mostly the larger groups
[3:04] How to maximize your time when it comes to job opportunities from these Facebook groups
[5:09] Tips to always use that help you stand out when applying for job opportunities
[7:47] Joining the right Facebook groups that give you a better ROI
[9:28] A more manageable and effective way to search through posts in Facebook groups
[12:27] The best way to make yourself more visible when connecting and applying to job opportunities in Facebook groups
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