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If you’re like most introverted business owners, your workday probably feels like hell. You spend half of it just sitting at your desk, staring at the same walls and closing in on yourself until you can’t see anything outside of your own head anymore. The other half is spent talking to people who are just as miserable as you are right now and probably ready to get out of there too.
But don’t sweat it: Being an introvert doesn’t always leave us feeling crushed by the world. In fact, being an introvert has given me a lot of insight into how things work and also taught me some valuable lessons about my personal boundaries that have helped me become a stronger, happier version of myself. So rather than dealing with the world through gritted teeth and pretending that everyone doesn’t exist just so I won’t get irritated by all the noise around me, I took another route and developed my business so that I could create a more comfortable environment for myself instead.
And while building businesses can be a lonely experience at times (and trust me—a ton of research went into finding new ways to keep my mind occupied without relying on external stimulation or even leaving the house), not having anyone else around has actually been one of the best things for my well-being because it forced me to build connections with other people outside of just the business sphere in order to stay sane.
First things first, I’ve learned that it does feel hard to find clients as an introverted business owner—but it doesn’t have to be.
You may be putting yourself at a disadvantage by not reaching out to more people and letting them know what you do. Being shy and awkward doesn’t mean that you’re bad at something; it just means that you need to take a deep breath and re-frame how you think about your business. If you focus on showing strengths in the larger scope of things, then people will start to see those strengths and want to work with you because they’ll want to be around good energy. And setting boundaries is the best way for introverted entrepreneurs to create good energy.
But despite the occasional struggle of finding new clients, I’ve found that my personal growth has been well worth it. I’ve managed myself better than ever before, which has helped me feel confident as a business owner and also productive in my work life. Plus, there’s something satisfying about building a business from scratch rather than joining an already established one because there’s no one else pulling the strings or determining where your career will go. You get control over your own destiny instead of being limited by someone else’s ideas of what success looks like.
LinkedIn is a great place to put your marketing muscle to work.
If you’re an introvert, you might find it a little hard to get out there and make yourself known among the masses. That’s okay!
LinkedIn is a great way to connect with people who are interested in one or more of your skills and start building relationships with them. You can also use LinkedIn as part of your marketing strategy for the business itself by posting articles, videos, and other content that will help get the word out about your products or services. By doing this, you’ll be able to reach a wider audience of potential clients while also giving them a chance to see what you have to offer first-hand before they decide whether they’re going to hire you or not.
The key is creating content that is valuable for your audience. I love creating content that makes people feel motivated or inspired by sharing their stories with their followers who are also in pursuit of this same goal. Engaging with people on social media not only can help you grow your following, but also help you build stronger relationships and get feedback from your customers which will make it easier to develop more successful products in the future.
One of the best things about staying home and working on your own business is that you can connect with your ideal client in a way that you probably wouldn’t be able to if you were actually out there talking to people.
You don’t have to worry about not being outgoing or having the kind of personality that people like; you just need to make sure that your blog reflects who you are and the values that drive your business. This means making sure that it’s tailored towards a specific audience, whether that’s a demographic, an interest group, or even an individual person.
This also means making sure it has a voice and personality of its own so as not to sound too generic or boring—but it also doesn’t have to be so detailed or lengthy either. It’s all about finding what works for you and what makes sense for your brand.
There are plenty of different ways to find clients, but what I’ve found is that Google can be a great source for finding people who might be interested in your services. It’s been one of the best things about being an introverted entrepreneur: I don’t need to spend hours on social media or work up the courage to talk to someone in person—I can just put my business out there on Google and see what happens. And sometimes, it pays off with great organic traffic.
If you’re just starting out and don’t have much of a presence yet, this is usually the best way to get some organic traffic since it doesn’t require any money. But if you do have a website and have done a few SEO campaigns already, then you’ll likely get more results from paid ads (which come with better conversion rates).
The key is just to make sure that your SEO methods are optimized and working at their full potential so that you can optimize your chances of getting organic traffic from Google searches.
Podcasts are a great way to escape the daily grind and find new perspectives on topics you’re interested in. They can also be helpful for building your business in a few different ways. For example, if you’re an introvert, guesting on podcasts allows you to reach an audience of people who might not have heard of your work yet, or even know that it exists. You’ll have the opportunity to speak about your business’s core values and tagline, as well as promote yourself and your company.
One way to increase your chances of getting on a podcast is by reaching out to the host beforehand. Let them know who you are, what kind of topics interest you, and why you’d be a good fit for their show. If they like what they hear (and hopefully they do!), then they will most likely work with you to get your podcast episode up and running!
Email marketing is one of the most powerful marketing platforms for introverts and can be especially beneficial for your business as an introvert. This platform allows you to build a list of people who are interested in your product or service, and then send them targeted, automated sales messages that move their attention away from themselves and onto something else (i.e., your product).
This is an excellent way to stay top-of-mind with customers who have already expressed interest in your business, while also engaging new prospects that may not have been on your radar before.
If you’re like me, then the company you work for is just a stepping stone on the way to the real goal: being your own boss. And while that can be scary and intimidating, it’s also pretty amazing. But sometimes, we get stuck in our own heads and end up working so hard without reaping any of the benefits.
Fortunately, I’ve found some ways to stay motivated and inspired without sacrificing my privacy. One of my favorite methods is by collaborating with other entrepreneurs in my industry through virtual summits or bundles. This allows me to share my knowledge with people who have similar interests (or even those who are at different stages of their business) while still maintaining my personal space.
Being an introverted entrepreneur can be hard, but it’s also rewarding. It’s possible to be very successful while still maintaining a small business that is comfortable for introverts like yourself. In fact, I’m proof of this! I have been able to make myself happy while operating a successful business that has allowed me time to recharge.
The training vault contains on-demand access to several trainings and presentations around growing your business and creating additional revenue streams.
Want to learn the 4 marketing methods that work best for most introverts + how to use them effectively to grow your business? This free webinar covers it all.