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As an introverted entrepreneur, listening to podcasts is one thing, but speaking as a guest sounds terrifying. However, once you have clarity around your messaging and the value you can add, you will be more confident in getting a new client or selling that offer. Podcast guesting can be one of your visibility methods to help you get seen as an introvert, so being able to confidently pitch to the right podcasts and bring your value to the table will bring clients straight to your DMs. Ready to bring your introvert superpowers as a podcast guest?
Our guest on the podcast today is Natalie Koussa. She is a podcast guesting strategist and visibility coach who passes the mic to visionary entrepreneurs who are shaking up the status quo. She’ll help you spin your messy ideas into your unique point of view – so you can call in your best-fit clients and do the meaningful work you’re here for.
At the beginning of Natalie’s career, she started as a Social Worker. She did family therapy training because she has always been fascinated by people. The more she got into her social work job, she realized that although she loved it in some ways, it was a tough job. Cue the burnout phase! Then, moving into service design for health and social care and fundraising for non-profits, she quickly worked her way up to Director of Partnerships for one non-profit. That’s where she believes her passion for messaging and speaking to people in a way that conveys what you are passionate about came from.
As entrepreneurs, we want to speak to people in this way to invite them to take action, too. Regarding entrepreneurship, Natalie started her entrepreneurial journey when a colleague died very suddenly. It was the wake-up call she needed because she kept putting entrepreneurship off to do it one day eventually. So finally, she took the leap of faith, and here she is now.
There are two things she is passionate about with podcasts. First, she loves the work she gets to do as a podcast guesting strategist because podcasts changed her life and it’s how she found out about the world of coaching, and it gave her the courage to start her own business.
The other thing that she is passionate about when it comes to podcasts and being a guest on a podcast is the powerful way of sharing your message and how it can grow your business and invite people around the world into your world.
Natalie often hears from people interested in guesting on podcasts that they dive straight into pitching themselves to podcasts. That’s their focus. Let’s take a step back here. When it comes to your first time guesting on a podcast as an introvert, Natalie believes that before you begin pitching, you should think about what it is that you love having conversations about. Once you know what that is, not only does it help ground you in why you want to start podcast guesting, but it also helps you find the basis of your pitch.
When you are clear about what you can bring to a podcast and what you’d like to have a conversation with the host, it allows you to use that as the focal point of your pitch. It’s not essential to sell yourself in your pitch but to focus on what you can bring that adds value to the podcast audience.
Your messaging or what you will have conversations about on these podcasts is a huge chunk of what your business is about. What does your audience want to hear from you, especially when listening to you on a podcast? You want them to know that you are the service provider, coach, or content creator for them. That’s the core of really speaking on a podcast. Anybody can do it, but it takes paying attention to what your audience needs to hear from you like you are speaking directly to them.
The last area you want to focus on is your network. When you get started on podcasts as a guest, you want to feel a bit more comfortable and confident, so find the people in your network that have a small podcast or a podcast hosted by a friend to start building your confidence. Natalie usually suggests that you only go on podcasts you are aligned with, but it is a different story when you are just beginning. Otherwise, she says that you shouldn’t focus your energy speaking on podcasts that aren’t going to grow your business.
This is a common limiting belief, especially for introverts, when thinking about starting or guesting on podcasts. For the people worrying about their story sounding boring, you must understand that if people listen to you and find you boring, it just means that they aren’t your target audience. They probably won’t send you an email saying how boring you were on a podcast, so it’s not something to dwell over. It doesn’t have to be a bad thing either if they don’t like what you are talking about. When you show up exactly as you are, it will bring your audience to you that are an absolute perfect fit. Only you provide your service or product in the way you do. These people will not think you are boring. What you are doing for them is validating and grounding them so that they trust you to hold space for them.
Natalie again suggests starting with your network when finding the right podcasts to pitch yourself to. These are the people you already know, and these can be people you are in Facebook groups with or a group coaching container with. If you don’t know many people in those ways, then you could find people in your network who either have podcasts that you can speak on or can connect you with podcast hosts. Look through your Instagram following for these types of people in your network.
Another area you can look for people is in your email list because they have already shown interest in your work. They will likely either host podcasts themselves, or they can connect you with someone who does.
The third area you can look for the right podcasts to pitch is looking at your competitors and searching for them on Google. Google search their name with the word ‘podcast’ behind it to look at the podcasts they have already been on. Even if someone has already been on a podcast, it doesn’t mean you will be kicked to the curb from coming on to speak. In your pitch, you need to reference the episode your competitor was in and share how you can add to that topic or how you have a slightly different approach.
These are effortless ways of finding podcasts your target audience will likely be listening to. You don’t want to go and send a load of pitches to a load of random podcasts because you can’t be sure whether or not your people are listening to those podcasts.
Having two types of conversation topics is what Natalie recommends for multi-passionate entrepreneurs.
This conversation topic is a general introduction to you, your interests, and your work. You can bring in all your different ideas and share them in one place without worrying that you need to be specific. It will make absolute sense to the right listeners. It allows people to connect with you as a person, not just your work, in the same way that a sales page needs to be specific to give people the information they need to decide whether the thing is right for them.
The targeted conversation topic is just as it sounds. You talk about a topic in far more detail to help people understand and decide whether you are the right fit for them.
In general, for multi-passionate in a podcast interview, as long as you come as yourself, you can share diverse conversation topics in one interview, and the thread that pulls them all together is you. When you take a step back and figure out that fundamental thing that you want to share, it can tie everything else together.
Natalie gave some powerful tips and insights on how to get started in the podcast guesting world, especially as an introvert. Be sure to check out her VIP Day service, the Pod Squad, or her private podcast Pod Damn if you want to learn more about how to share what you do confidently through podcast guesting to bring the right clients your way.
[1:35] The wake-up call that ked Natalie to take the leap of faith as an entrepreneur to become a Podcast Guesting Strategist and Visibility Coach
[5:20] Helpful tips for introverts who want to prepare for guesting on podcasts
[11:09] Is your story ‘too boring’ to share on a podcast
[13:15] Finding the right podcasts to pitch yourself to as a guest speaker
[17:44] All of Natalie’s offers and resources she provides to help her clients
[26:38] The two types of conversation topics to share on a podcast as a multi-passionate
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
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