The One Marketing Task I’ll Never Automate

I love automation. In fact, my business runs on it — saving me time, energy, and unnecessary stress. But there’s one marketing task I refuse to automate, outsource, or set on autopilot… and it might surprise you. In this episode, I’m sharing the personal (and strategic) reason why I always handle this task myself, even though it’s not something I’m naturally great at, plus the tool I use to make it easier without losing the human touch.

What You’ll Learn in This Episode

• The one marketing task I’ll never automate (and why)
• Why keeping this task personal builds stronger trust and connections
• A real example of how one email reply led to a great collaboration opportunity
• The AI tool I use to help me reply faster without losing my authentic voice
• How to keep the human element alive in a systems-heavy business

A Breakdown of This Episode

[00:00] The one marketing task I’ll never automate

[00:02:20] How personal replies strengthen trust and relationships

[00:04:10] The summit invitation that came from one simple email reply

[00:05:44] How I use the AI tool “Ellie” to make replying easier

[00:06:56] Why I still edit AI-assisted replies to match my voice

[00:08:47] The importance of human connection in personal brands

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Download the Episode Transcript

 Resources Mentioned in the Show

• TheTaraReid.com
• My Everything Page
• Join the Introvertpreneur Club
• Grab My Free Resources
• Programs I Offer
• Sign Up For One of My Courses
• Coaching Services
• Shop My Digital Products
• Ellie: My AI Email Assistant
• Kate Kordsmeier
• Liz Wilcox
• Mastering Automation: Why You Should Use Pabbly Connect Instead of Zapier
• EP137: Pabbly Connect and The Best Workflow Automations I Use In My Business

Final Thoughts

Automation is an incredible tool for running a more efficient and sustainable business, but not everything should be automated. That especially means tasks that are directly tied to building trust with your audience.

For me, replying to emails is a high-value touchpoint that keeps my brand personal and my connections genuine. With the right systems, batching, and tools like Ellie to make it easier, you can protect this human element without letting it take over your time or energy.