Starting over from scratch can feel overwhelming… but it can also be freeing. After nearly 18 years in business, I’ve learned what works, what doesn’t, and what I’d never do again.
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In this episode of the Introvertpreneur Podcast, I’m answering a question I’ve been asked often lately: What would I do differently if I had to start a brand new business in 2025?
The truth? My entire approach would look completely different from how I began in 2007. From marketing to offers to data tracking, here’s exactly what I’d focus on to grow a business that feels good and actually works.
What You’ll Learn in This Episode
- Why I’d skip social media completely if I were starting today
- The #1 marketing channel I’d prioritize from day one
- How I’d use evergreen offers (and why courses aren’t dead)
- The role of collaborations in long-term growth
- Why tracking data + metrics early matters more than you think
A Breakdown of This Episode
[00:00] Why I’m sharing this “start from scratch” reflection
[00:01:43] The lessons from years of social media burnout
[00:02:38] What I’d prioritize instead: email, blogging, Pinterest & collaborations
[00:03:31] Evergreen offers with built-in support (and why they still work)
[00:04:46] The data + tracking systems I wish I had from day one
[00:06:07] My final list: what I’d focus on first if I started over today
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Final Thoughts
If you’re feeling like you’re rebuilding after a pivot or starting fresh, you’re not alone. The best thing you can do is choose strategies that feel good from the start… not ones you’ll burn out from later.
Your email list is your most valuable business asset. Pair it with evergreen offers, organic marketing, and strong data tracking, and you’ll set yourself up for sustainable success.
Want more guidance? Grab my free resources or join us inside the Introvertpreneur Club, a supportive space where you can grow your business without the hustle.
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- My fave way to use UTM codes: Traffic Tracer Base
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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