Running a business as an introvert often means navigating advice that feels too loud, too fast, and too overwhelming. In this episode of the Introvertpreneur Podcast, I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and long-time advocate for humane business practices.
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Together, we dive into what it really takes to build a sustainable, fulfilling solo business that honors your energy and values.
In this episode, Maggie and I dive into:
- Why “wealth” in entrepreneurship often looks different than what’s sold online
- How Maggie helps business owners embrace boring-but-brilliant businesses
- Strategies for building profit and sustainability without burning out
- Redefining success when it comes to teams, growth, and capacity
- The role of boundaries in preserving creative passion and energy
- How to make intentional, values-led choices as a consumer and entrepreneur
A Breakdown of This Episode
[00:00] Welcome and introduction to Maggie Patterson
[03:11] The illusion of wealth in entrepreneurship
[08:20] Inside BS-Free Business and why it matters
[10:52] Sustainable and profitable solo business strategies
[15:39] Rethinking success in team and business dynamics
[18:15] Preserving creativity and passion while running a business
[20:59] Building internal boundaries as a solo entrepreneur
[24:19] The common struggle with setting and holding boundaries
[27:55] Questioning common marketing tactics and bold claims
[32:11] Making intentional choices as both a consumer and a business owner
[37:19] Final thoughts and Maggie’s favorite resources
Download the Episode Transcript
Final Thoughts
Building a business that truly fits you doesn’t require hustle, huge teams, or flashy marketing tactics. As Maggie shares, sometimes the most powerful business is the quiet, strategic one that aligns with your energy.
If this episode resonated with you, I’d love for you to leave a 5-star review and share your biggest takeaway. Your support helps more introverted entrepreneurs find this podcast and feel encouraged to grow their businesses in a way that feels good.
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Maggie’s Website
- Maggie’s Book: Staying Solo®
- Maggie’s Podcast
- Duped: The Dark Side of Online Business
- Take Maggie’s Free Quiz
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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