the business and marketing blog

Selling is such a misunderstood process that so many of us introverts are afraid of, but we know that we need to get comfortable with sales in order to run our own businesses successfully. Many times in our unconfident state we talk “at” our potential client instead of “with” them because we have warped the […]

Welcome to our second Coffee Chat with Julie & Tara! We have a lot in common, but one thing in particular is our love for summits – both hosting and attending them. Between us, we’ve hosted ten of them, and we’ve definitely picked up a lot of tips along the way. In this coffee chat, […]

We all know that making connections is a vital aspect of growing our businesses, but it can be challenging for us introverts, especially on overwhelming platforms like Instagram. However, learning about buyer types can be so helpful to connecting with your audience in a way that leads you to make sales more easily. By knowing […]

Instagram – so many of us have a love-hate relationship with the app. We love the connections and community and some of us even love creating content too (I do!), but then we get sucked into algorithms, constant DM checking and trying to post on stories all the time and suddenly we’re wondering “do I […]

We often don’t think about how there are different types of launches in business. There are big, extroverted launches or smaller, more introverted launches – which can be just as impactful as the big ones, but perhaps more fun and easier to manage! Another part of the launch is the sales page – we want […]

As I recorded this episode, I couldn’t help but reflect on the past couple of months. It’s been a challenging start to 2023 and as an introvert and a dog owner of three senior dogs with medical issues, things have been quite exhausting. I made some changes to my work life and I feel a […]

For those of us who are neurodiverse, every day can be difficult if we aren’t prepared with the right tools and techniques to get us through – let alone trying to run a business at the same time! There are so many different tips and softwares you can use to feel like you’re more on […]

So many of us struggle with writing copy about ourselves – even copywriters, sometimes! As soon as we open up a blank Google Doc and turn the lens on ourselves, that blinking cursor intimidates us. However, writing copy doesn’t need to be a difficult task and there are a few great ways to make it […]

If you’ve looked at my offers or been on my email list before, you’ll know that I love SEO – especially for introverts. SEO (Search Engine Optimization) is when people get onto your website via a search engine (like Google, Bing or Yahoo) by typing in a keyword. If you can optimize your website so […]

When we start out building our businesses, so many of the beliefs we have are things we’ve learned from extroverts – you have to have a Facebook group, an email list, a podcast, post on Instagram 5 times a day AND you have to show up on stories daily! In this episode, we’re discussing why […]