the business and marketing blog

Here’s what I discovered: being a multi passionate entrepreneur isn’t your weakness – it’s your superpower.

Economic uncertainty leaves many small business owners wondering, “Why is business so slow right now?” With rising costs and unpredictable changes, it’s easy to feel stuck. But here’s the truth: marketing in a recession is not just important; it’s essential. When done strategically, it can help your business stay visible, relevant, and sustainable.

In this post, I’ll share five of the most significant limiting beliefs I had to overcome, and how breaking free from them helped me create a more sustainable business on my terms.

If the idea of building your business without endless social media appearances appeals to you, you’re in the right place. This list of faceless video ideas will help you create valuable content while staying true to your comfort zone.

Whether you’re looking to network, dive deep into workshops, or simply get inspired, there’s something for everyone on this list. Let’s explore the top in-person entrepreneurial events happening in 2025 and why they might be worth adding to your calendar!

The term “freebie seeker” makes me laugh. You know, the one – where people act like giving away free stuff is somehow bad for business. Here’s what I discovered after years of creating free resources: those subscribers downloading your freebies? They’re not just looking for handouts. They’re smart business owners at different stages of their journey, figuring out if you’re the right fit for them.

Every successful entrepreneur knows that setting clear goals is the first step toward meaningful progress. As I gear up for 2025, I’m focusing on intentional growth and balancing visibility with impactful results.

Looking for ways to grow your email list without social media? There are a lot of ways to do this in a more introvert-friendly way. Introverts often face unique challenges when it comes to growing an email list, especially if they prefer staying out of the social media limelight.

For introverts, the standard model of real-time calls and constant availability can feel overwhelming and even exhausting. Enter asynchronous work — a method of communication that doesn’t require real-time responses, allowing you to set boundaries, maintain flexibility, and better manage your time.

What if, instead of using your email list just to drive sales, you used it to build a loyal, engaged audience through a more thoughtful approach?