the business and marketing blog

We just wrapped up the first live round of the Evergreen Sales Funnel Accelerator (click to learn more + join the waitlist), and omg, did these students nail their new evergreen sales funnel. We worked through creating new offers, digital products, and freebies over the last 10-weeks, and I’m excited to share some of their shiny new (or revamped) freebies with you!

When you become a service provider, it’s important that your content marketing strategies are effective. Blogging is one such strategy for generating organic traffic and bringing in new client leads on autopilot – but so many service providers aren’t utilizing blogging as their method of choice!

There are so many things to consider when marketing your business, like selling to your audience, what social media platform your audience hangs out on, or the pain points that they are facing. Still, one super-powerful thing, especially for introverted entrepreneurs, is to show up as your authentic self. When you put yourself on the […]

What are some of the most common questions that you get asked as an entrepreneur? I’m sure you could think of at least a few. And here’s a hint: there are some key questions that you should be able to answer as an entrepreneur. There are two sides to this. Being an entrepreneur and having […]

I decided at the beginning of the year to go back to what I love and keep things simple. As an introvert, I’ve always loved email marketing and automated sales funnels. Anything that can work on autopilot for me is good in my book! Your welcome email sequence is the most important email sequence you’ll […]

Warning: Before proceeding with this blog post, I do want to put a trigger warning because this episode discusses sensitive topics so please proceed with caution. If you have ever experienced any trauma, you know it completely changes you and your mental health. Your mental health can spiral down a dark path from things like […]

When it comes to imposter syndrome, let’s be honest here. It does affect everyone at some point. But how you work through those feelings is what allows you to learn from those feelings. There are some strategies and lessons on how to overcome imposter syndrome that truly help you as an entrepreneur. Just like working […]

Are you satisfied with your current search engine optimization (SEO)? If there is one thing around marketing and SEO trends, it’s a fact that it’s ever-changing. New trends come into play more than a few times a year (sometimes even months), and you should always stay on top of it and learn about new ways […]

Seeing all extroverted entrepreneurs absolutely killing it on video and connecting with their audience seemingly so easily can be discouraging for us introverts. It can make us get into our heads and have mindset issues where we really don’t think that we’re able to compete with that. Also, if we try to compete with that, we’re just going to burn ourselves out and not enjoy our business anymore.

I’m a huge fan of organic content marketing, but what do you do if you want to create content but hate writing? Luckily for you, there are many ways to create great content without being a writer. They are all so simple and can all be used to write compelling content that gets you results for your business.